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Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
Livre non disponible
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Bridgewater, Susan / Bridewater, Susan / Doyle, Peter:
Innovation in Marketing - nouveau livre

ISBN: 9780750641210

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter "Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

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Innovation In Marketing
Livre non disponible
(*)
Innovation In Marketing - nouveau livre

ISBN: 9780750641210

ID: 6330099

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Innovation In Marketing~~Book~~9780750641210~~Susan Bridgewater, Peter Doyle, , , , , , , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

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Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
Livre non disponible
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Bridgewater, Susan / Bridewater, Susan / Doyle, Peter:
Innovation in Marketing - livre d'occasion

ISBN: 9780750641210

ID: 2794543

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter, Routledge

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Innovation in Marketing (Paperback) - Peter Doyle, Susan Bridgewater
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Peter Doyle, Susan Bridgewater:
Innovation in Marketing (Paperback) - Livres de poche

1999, ISBN: 0750641215

ID: 16045534508

[EAN: 9780750641210], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Marketing|General, Language: English Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Nouveaux livres Abebooks.de
The Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)]
NEW BOOK Frais d'envoiVersandkostenfrei (EUR 0.00)
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Innovation in Marketing - Peter Doyle; Susan Bridgewater
Livre non disponible
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Peter Doyle; Susan Bridgewater:
Innovation in Marketing - Livres de poche

1998, ISBN: 9780750641210

ID: 500646

Softcover, Buch, [PU: Butterworth-Heinemann Ltd]

Nouveaux livres Lehmanns.de
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Détails sur le livre
Innovation in Marketing
Auteur:

Bridgewater, Susan; Bridewater, Susan; Doyle, Peter

Titre:

Innovation in Marketing

ISBN:

"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Informations détaillées sur le livre - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Livre de poche
Date de parution: 1999
Editeur: BUTTERWORTH HEINEMANN
224 Pages
Poids: 0,340 kg
Langue: eng/Englisch

Livre dans la base de données depuis 07.12.2007 12:13:44
Livre trouvé récemment le 25.01.2017 11:13:14
ISBN/EAN: 9780750641210

ISBN - Autres types d'écriture:
0-7506-4121-5, 978-0-7506-4121-0


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