Français
France
s'inscrire
Conseils d'eurolivre.fr
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
Livre conseillé
Actualités
Publicité
FILTRE
- 0 Résultats
prix le plus bas: 17,10 €, prix le plus élevé: 24,80 €, prix moyen: 21,98 €
Advertised Mind - Erik Du Plessis
Livre non disponible
(*)
Erik Du Plessis:
Advertised Mind - nouveau livre

ISBN: 9780749445782

ID: 125930130

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack´s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "e;ad-liking"e; really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. Groundbreaking Insights into How Our Brains Respond to Advertising eBook eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, Kogan Page Ltd

Nouveaux livres Thalia.ch
No. 35763005 Frais d'envoiDE (EUR 12.85)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Advertised Mind - Erik Du Plessis
Livre non disponible
(*)
Erik Du Plessis:
Advertised Mind - nouveau livre

ISBN: 9780749445782

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. eBooks Advertised Mind~~EBook~~9780749445782~~Erik Du Plessis Advertised Mind

Nouveaux livres [GBR] Hive.co.uk
Frais d'envoiLivraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - du Plessis, Erik
Livre non disponible
(*)
du Plessis, Erik:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - nouveau livre

5, ISBN: 9780749445782

ID: 101159780749445782

Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. Advertising & Promotion, Marketing & Sales, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising~~ du Plessis, Erik~~Advertising & Promotion~~Marketing & Sales~~9780749445782, en, The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising, du Plessis, Erik, 9780749445782, Kogan Page, 05/01/2005, , , , Kogan Page, 05/01/2005

Nouveaux livres Kobo
E-Book zum download Frais d'envoi EUR 0.00
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The Advertised Mind - Du Plessis, Erik
Livre non disponible
(*)
Du Plessis, Erik:
The Advertised Mind - nouveau livre

ISBN: 9780749445782

ID: 9780749445782

Groundbreaking Insights into How Our Brains Respond to Advertising, Groundbreaking Insights into How Our Brains Respond to Advertising, [KW: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS ECONOMICS ADVERTISING PROMOTION] <-> <-> PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS ECONOMICS ADVERTISING PROMOTION

Nouveaux livres DE eBook.de
Sofort lieferbar (Download), E-Book zum Download Frais d'envoi EUR 0.00
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.