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The New Successful Large Account Management: How to Hold Onto Your Most Important Customers and Turn Them into Long Term Assets - Robert B. Miller; Stephen E. Heiman; Tad Tuleja
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Robert B. Miller; Stephen E. Heiman; Tad Tuleja:

The New Successful Large Account Management: How to Hold Onto Your Most Important Customers and Turn Them into Long Term Assets - livre d'occasion

ISBN: 0749445017

ID: 6083687

With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships." (Damon Jones, COO, Miller Heiman, Inc.). "The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company." (Joseph L Cash, senior vice president of sales, Equifax Corporation). "Miller Heiman's Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results." (Paul Wichman, vice president and senior division sales manager, Schwab Institution). "The New Successful Large Account Management" now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books "The New Strategic Selling" and "The New Conceptual Selling" provide comprehensive and practical lessons that will help you to protect business and investing,industries and professions,management,management and leadership,marketing,marketing and sales,sales and selling Marketing & Sales, Kogan Page Ltd

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The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets: Maintaining and Growing Your Most Important Assets - Your Customers - Robert B Miller, Stephen E Heiman, Tad Tuleja
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Robert B Miller, Stephen E Heiman, Tad Tuleja:

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets: Maintaining and Growing Your Most Important Assets - Your Customers - Livres de poche

ISBN: 0749445017

[SR: 159554], Paperback, [EAN: 9780749445010], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, Advises you how to best manage your important business accounts. This title provides comprehensive and practical lessons that help you to protect and improve your crucial customer relationships. Whatever business you're in, it shows you how to protect those crucial accounts that you can't afford to lose., 268091, Accounting, 659892, Audits & Auditing, 659894, Book-keeping, 268092, Cost, 268093, Financial, 268094, Financial Reporting & Statements, 268096, Governmental, 268097, International, 268098, Management Accounting, 268102, Public Finance, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 659988, Inflation, 268183, Insurance, 659990, Interest, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Robert B Miller
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Robert B Miller:
New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Livres de poche

ISBN: 0749445017

[SR: 288089], Taschenbuch, [EAN: 9780749445010], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58328011, Verkauf, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Robert B. Miller
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Robert B. Miller:
The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Livres de poche

ISBN: 9780749445010

ID: 9780749445010

The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers The-New-Successful-Large-Account-Management~~Robert-B-Miller Business>Sales>Sales Paperback, Kogan Page, Ltd.

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New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Miller, Robert B
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Miller, Robert B:
New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers - Livres de poche

3, ISBN: 9780749445010

[PU: Kogan Page], 224 Seiten 23,4 x 15,5 x 1,5 cm, Taschenbuchkleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 239438, [SC: 1.65]

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Détails sur le livre
The New Successful Large Account Management
Auteur:

Miller, Robert B.

Titre:

The New Successful Large Account Management

ISBN:

9780749445010

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships." - Damon Jones, COO, Miller Heiman, Inc. "The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company." - Joseph L Cash, senior vice president of sales, Equifax Corporation "Miller Heiman's Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results." - Paul Wichman, vice president and senior division sales manager, Schwab Institution 'The New Successful Large Account Management' now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books The New Strategic Selling and The New Conceptual Selling provide comprehensive and practical lessons that will help you to protect and improve your most crucial customer relationships. By following their clearly definied and dynamic approach to the account planning process, you will learn how to devise a strategic action plan to manage your key accounts; manage them effectively and profitably; build long term client relationships; climb ahead of competitors and move your relationship up the buy-sell hierarchy. Whatever business you're in, this excellent book shows you how to protect those crucial accounts that you can't afford to lose.

Informations détaillées sur le livre - The New Successful Large Account Management


EAN (ISBN-13): 9780749445010
ISBN (ISBN-10): 0749445017
Livre de poche
Date de parution: 2005
Editeur: KOGAN PAGE
Poids: 0,386 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.06.2007 16:47:41
Livre trouvé récemment le 23.05.2016 10:38:45
ISBN/EAN: 9780749445010

ISBN - Autres types d'écriture:
0-7494-4501-7, 978-0-7494-4501-0

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