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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - David Miller, William Dinan
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David Miller, William Dinan:
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - livre d'occasion

ISBN: 0745326889

Capa comum, [EAN: 9780745326887], Pluto Press, Pluto Press, Book, [PU: Pluto Press], Pluto Press, "Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum."---John PilgerThis book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century.The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, including a detailed account of how US capitalists mobilized to tame FDR's New Deal and joint US-UK efforts to push for the deregulation of global markets., 13983253011, Relações Públicas, 13983241011, Marketing e Vendas, 7882717011, Administração, Negócios e Economia, 7882627011, Inglês e Outras Línguas, 7841278011, Categorias, 6740748011, Livros, 8169562011, Custom Stores, 8169627011, Busca Avançada, 13420260011, Volta às Aulas, 8169561011, Specialty Stores, 6740748011, Livros

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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - David Miller, William Dinan
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David Miller, William Dinan:
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - nouveau livre

ISBN: 0745326889

Capa comum, [EAN: 9780745326887], Pluto Press, Pluto Press, Book, [PU: Pluto Press], Pluto Press, "Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum."---John PilgerThis book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century.The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, including a detailed account of how US capitalists mobilized to tame FDR's New Deal and joint US-UK efforts to push for the deregulation of global markets., 13983253011, Relações Públicas, 13983241011, Marketing e Vendas, 7882717011, Administração, Negócios e Economia, 7882627011, Inglês e Outras Línguas, 7841278011, Categorias, 6740748011, Livros, 8169562011, Custom Stores, 8169627011, Busca Avançada, 13420260011, Volta às Aulas, 8169561011, Specialty Stores, 6740748011, Livros

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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - David Miller; William Dinan
Livre non disponible
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David Miller; William Dinan:
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - livre d'occasion

ISBN: 0745326889

ID: 6003417

This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century.The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business. 20th century,business and investing,historical study and educational resources,history,marketing and sales,modern (16th-21st centuries),public relations,social history,world Marketing & Sales, Pluto Press

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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - Miller, David; Dinan, William
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Miller, David; Dinan, William:
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power - Livres de poche

2008, ISBN: 0745326889

ID: 15714517112

[EAN: 9780745326887], Gebraucht, wie neu, [SC: 3.0], [PU: Pluto Press, U.S.A.], Business & Economics|Public Relations, Book is new and still shrink wrapped. Ships airmail from Berlin bookshop. BX35

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A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power - Noam Chomsky
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Noam Chomsky:
A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power - Livres de poche

ISBN: 9780745326887

ID: 9780745326887

A history of the PR industry, and how it has shaped and corrupted politics.; Paperback \ Noam Chomsky; Business,Finance and Law > Business & management > Sales & marketing > Public relations, Pluto Press

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Détails sur le livre
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

A history of the PR industry, and how it has shaped and corrupted politics.

Informations détaillées sur le livre - A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power


EAN (ISBN-13): 9780745326887
ISBN (ISBN-10): 0745326889
Livre de poche
Date de parution: 2008
Editeur: PLUTO PR
232 Pages
Poids: 0,367 kg
Langue: eng/Englisch

Livre dans la base de données depuis 18.11.2007 11:58:25
Livre trouvé récemment le 12.10.2017 18:15:12
ISBN/EAN: 9780745326887

ISBN - Autres types d'écriture:
0-7453-2688-9, 978-0-7453-2688-7


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