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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
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Marcel Danesi:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - nouveau livre

ISBN: 9780742555457

ID: 978074255545

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Marcel Danesi, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Rowman & Littlefield Publishers

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Marcel Danesi
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Marcel Danesi:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - livre d'occasion

ISBN: 0742555453

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi?an entertaining and insightful tour guide?decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. accounting,accounting and finance,advertising,business and finance,business and investing,consumer behavior,education and reference,marketing,marketing and sales,research Marketing & Sales, Rowman & Littlefield Publishers

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Danesi, Marcel
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - livre d'occasion

ISBN: 9780742555457

ID: 2748071

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Danesi, Marcel, Rowman & Littlefield Publishers

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Why it Sells - Danesi, Marcel
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Danesi, Marcel:
Why it Sells - Livres de poche

ISBN: 9780742555457

[ED: Taschenbuch], [PU: Rowman & Littlefield], Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche. Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Why it Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - Seifulaziz Milas
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Seifulaziz Milas:
Why it Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - edition reliée, livre de poche

ISBN: 9780742555457

ID: 9780742555457

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.; Hardback \ Seifulaziz Milas; Business,Finance and Law > Business & management > Sales & marketing > Advertising, Pluto Press

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Détails sur le livre
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Auteur:

Danesi, Marcel, PH. D.

Titre:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

ISBN:

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Informations détaillées sur le livre - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555457
ISBN (ISBN-10): 0742555453
Version reliée
Livre de poche
Date de parution: 2007
Editeur: ROWMAN & LITTLEFIELD
211 Pages
Poids: 0,399 kg
Langue: eng/Englisch

Livre dans la base de données depuis 03.06.2007 14:56:14
Livre trouvé récemment le 25.05.2017 16:16:31
ISBN/EAN: 9780742555457

ISBN - Autres types d'écriture:
0-7425-5545-3, 978-0-7425-5545-7


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