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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
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Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - nouveau livre

ISBN: 9780595422616

ID: 978059542261

Effective Customer Relationship Management (CRM) begins with a customer''s first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company''s success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You''ll discover: * how target marketing of your product can save your company money * how to increase your customer base by determining your company''s target market * how to identify your ideal customer---and those you should avoid * how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You''ll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right---from the first hello. Claude Johnson, Books, Business and Finance, Marketing and Sales, Customer Service, Jems from Johnson: A Guide to Successful Customer Relationship Management Books>Business and Finance>Marketing and Sales>Customer Service, Iuniverse

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
Livre non disponible
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Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - Livres de poche

ISBN: 0595422616

Taschenbuch, [EAN: 9780595422616], iUniverse, iUniverse, Book, [PU: iUniverse], iUniverse, Jems from Johnson Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. "Jems from Johnson: A Guide to Successful Customer Relationship Management" provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropr..., 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58184011, Motivation, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
Livre non disponible
(*)
Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - nouveau livre

ISBN: 9780595422616

Effective Customer Relationship Management (CRM) begins with a customer''s first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company''s success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. Jems is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You''ll discover: * how target marketing of your product can save your company money * how to increase your customer base by determining your company''s target market * how to identify your ideal customer---and those you should avoid * how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers You''ll also learn techniques for developing dynamic, multi-media communications that captivate and draw prospects, then nurture and retain them as customers. Let Jems from Johnson show you how to get CRM right---from the first hello. Claude Johnson, Books, Business and Finance, Marketing and Sales, Customer Service, Jems from Johnson: A Guide to Successful Customer Relationship Management Books>Business and Finance>Marketing and Sales>Customer Service

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Jems from Johnson: A Guide to Successful Customer Relationship Management - Claude Johnson
Livre non disponible
(*)
Claude Johnson:
Jems from Johnson: A Guide to Successful Customer Relationship Management - Livres de poche

ISBN: 0595422616

Taschenbuch, [EAN: 9780595422616], iUniverse, iUniverse, Book, [PU: iUniverse], iUniverse, Jems from Johnson Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. "Jems from Johnson: A Guide to Successful Customer Relationship Management" provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff. Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropr..., 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58184011, Motivation, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Jems from Johnson - Claude Johnson
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Jems from Johnson - Livres de poche

ISBN: 9780595422616

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Informations détaillées sur le livre - Jems from Johnson: A Guide to Successful Customer Relationship Management


EAN (ISBN-13): 9780595422616
ISBN (ISBN-10): 0595422616
Livre de poche
Date de parution: 2007
Editeur: TO EXCEL/KALEIDOSCOPE SOF
240 Pages
Poids: 0,358 kg
Langue: eng/Englisch

Livre dans la base de données depuis 11.02.2008 19:40:48
Livre trouvé récemment le 16.02.2017 13:23:31
ISBN/EAN: 9780595422616

ISBN - Autres types d'écriture:
0-595-42261-6, 978-0-595-42261-6


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