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Essentials of CRM: A Guide to Customer Relationship Management - Bryan Bergeron
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Bryan Bergeron:

Essentials of CRM: A Guide to Customer Relationship Management - nouveau livre

ISBN: 9780471206033

ID: b7bbaf89d1282fb4088690e4ef44fb54

Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-471-20603-3, John Wiley & Sons Inc

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Essentials of CRM: A Guide to Customer Relationship Management - Bryan Bergeron
Livre non disponible
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Bryan Bergeron:

Essentials of CRM: A Guide to Customer Relationship Management - nouveau livre

ISBN: 9780471206033

ID: 100185235

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Essentials of CRM: A Guide to Customer Relationship Management - Bryan P. Bergeron
Livre non disponible
(*)
Bryan P. Bergeron:
Essentials of CRM: A Guide to Customer Relationship Management - nouveau livre

ISBN: 9780471206033

ID: 100185235

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Essentials of CRM: A Guide to Customer Relationship Management - Bryan Bergeron
Livre non disponible
(*)
Bryan Bergeron:
Essentials of CRM: A Guide to Customer Relationship Management - nouveau livre

ISBN: 9780471206033

ID: 100185235

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. ´´Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.´´ --Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence ´´Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.´´ --John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you. Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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Essentials of CRM: A Guide to Customer Relationship Management - Bryan Bergeron
Livre non disponible
(*)
Bryan Bergeron:
Essentials of CRM: A Guide to Customer Relationship Management - nouveau livre

ISBN: 9780471206033

ID: 978047120603

ESSENTIALS OF CRMFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM.Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand.—Michael Cusack, author of Online Customer Care: Strategies for Call Center ExcellenceManaging relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership.—John Glaser, PhD, Vice President and CIO, Partners Healthcare SystemThe Wiley Essentials Series-because the business world is always changing...and so should you. Bryan Bergeron, Books, Business and Finance, Accounting, Management, Essentials of CRM: A Guide to Customer Relationship Management Books>Business and Finance>Accounting>Management, Wiley

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Détails sur le livre
Essentials of CRM: A Guide to Customer Relationship Management
Auteur:

Bergeron, Bryan P.

Titre:

Essentials of CRM: A Guide to Customer Relationship Management

ISBN:

9780471206033

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." -Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." -John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Informations détaillées sur le livre - Essentials of CRM: A Guide to Customer Relationship Management


EAN (ISBN-13): 9780471206033
ISBN (ISBN-10): 0471206032
Livre de poche
Date de parution: 2002
Editeur: John Wiley & Sons
220 Pages
Poids: 0,331 kg
Langue: eng/Englisch

Livre dans la base de données depuis 24.10.2007 21:22:43
Livre trouvé récemment le 10.03.2017 07:53:23
ISBN/EAN: 9780471206033

ISBN - Autres types d'écriture:
0-471-20603-2, 978-0-471-20603-3

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