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Being the Shopper - Lempert, Phil
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Lempert, Phil:
Being the Shopper - nouveau livre

ISBN: 9780471151357

ID: 139897

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." -- Tom Peters , coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" -- Chip Bell , author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." -- Barry Gibbons , former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." -- Brian Perkins , Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." -- Steve Rivkin , President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die Business Business eBook, Wiley

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Being the Shopper : Understanding the Buyer's Choice - Phil Lempert
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Phil Lempert:
Being the Shopper : Understanding the Buyer's Choice - livre d'occasion

ISBN: 0471151351

ID: 2402624

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru, ' this book will inform anyone who markets anything." -- Tom Peters , coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share " -- Chip Bell , author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." -- Barry Gibbons , former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listen accounting,accounting and finance,advertising,business and investing,consumer behavior,entrepreneurship,marketing,marketing and sales,research,small business and entrepreneurship Small Business & Entrepreneurship, Wiley & Sons, Incorporated, John

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Being the Shopper: Understanding the Buyer's Choice - Lempert, Phil
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Lempert, Phil:
Being the Shopper: Understanding the Buyer's Choice - livre d'occasion

ISBN: 9780471151357

ID: 798071013

Wiley. Used - Like New. Like New condition. Very Good dust jacket., Wiley

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Being the Shopper: Understanding the Buyer's Choice - Lempert, Phil
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Lempert, Phil:
Being the Shopper: Understanding the Buyer's Choice - edition reliée, livre de poche

2002, ISBN: 9780471151357

ID: 13977305661

Hard cover, Like New, Like New condition. Very Good dust jacket., [PU: Wiley]

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Being the Shopper - Phil Lempert
Livre non disponible
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Phil Lempert:
Being the Shopper - edition reliée, livre de poche

ISBN: 9780471151357

ID: 502681152

John Wiley & Sons . hardcover. New. pp. 245, John Wiley & Sons

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Détails sur le livre
Being the Shopper: Understanding the Buyer's Choice

a refreshing guide as to how you really can do it.&quot; <BR> &#150; &#150; Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson &amp; Johnson <P>&quot; Is there anything more American than choice? We expect it, we demand it, we revel in it.Phil Lempert understands what your customers really want, and how you can help them find it.&quot; <BR> &#150; &#150; Steve Rivkin, President, Rivkin &amp; Associates<BR> coauthor, IdeaWise and Differentiate or Die

Informations détaillées sur le livre - Being the Shopper: Understanding the Buyer's Choice


EAN (ISBN-13): 9780471151357
ISBN (ISBN-10): 0471151351
Version reliée
Date de parution: 2002
Editeur: John Wiley & Sons
245 Pages
Poids: 0,517 kg
Langue: eng/Englisch

Livre dans la base de données depuis 22.09.2009 06:32:25
Livre trouvé récemment le 10.10.2017 21:25:52
ISBN/EAN: 9780471151357

ISBN - Autres types d'écriture:
0-471-15135-1, 978-0-471-15135-7


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