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Luxury China: Market Opportunities and Potential - Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney
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Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney:
Luxury China: Market Opportunities and Potential - livre d'occasion

ISBN: 9780470823415

ID: 1534288

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang, "President, Asia and Pacific, Gucci Group" Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this question--and many more No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet, "President, Bluebell (Asia) Ltd." The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet, "Director for Licenses & Distribution, Lacoste SA" "Luxury China" provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen, "Dean, School of Management, Fudan University" The merit of this book, "Luxury China: Market Opportunities and Potential," is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano, "President and CEO, Christian Dior Couture" Luxury China: Market Opportunities and Potential Chevalier, Michel / Lu, Pierre Xiao / Toledano, Sidney, John Wiley & Sons

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Luxury China - Chevalier, Michel; Lu, Pierre Xiao; Toledano, Sidney
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Chevalier, Michel; Lu, Pierre Xiao; Toledano, Sidney:
Luxury China - nouveau livre

ISBN: 9780470823415

ID: 822443

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that the reader can understand the best practices in this territory. - Mimi Tang , President, Asia and Pacific, Gucci Group Is the China luxury market a long-term gold mine, a short-term mine field, or both? This timely and insightful book answers this questionand many more! No doubt a book every manager of the industry should read before investing or investing more in this fascinating country. - Eric Douilhet , President, Bluebell (Asia) Ltd. The Chinese El Dorado for luxury brands is not a quiet one-way street. More than anywhere else in the world the learning curve is a long and sometimes painful process. In Luxury China, Michel Chevalier and Pierre Lu share their outstanding experience of luxury brand management in China to help us assess and understand the marketing and business challenges, and better respond to them. - Alexandre Fauvet , Director for Licenses & Distribution, Lacoste SA Luxury China provides a complete exploration and explanation of the argument that China's potentially substantial surplus from foreign businesses can be considerably justified by the success of the luxury sector. Through affluent cases from both Europe and China, readers will learn about the vigor, acceleration, and future of the Chinese consumer market. - Professor Lu Xiongwen , Dean, School of Management, Fudan University The merit of this book, Luxury China: Market Opportunities and Potential , is that it is the first one to clearly indicate and to substantiate the fact that China has become a priority for the most dynamic brands and it gives very clear indications about the way in which the market should be developed. - Sidney Toledano , President and CEO, Christian Dior Couture Business Business eBook, Wiley

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Luxury China: Market Opportunities and Potential - Michel Chevalier, Pierre Xiao Lu
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Michel Chevalier, Pierre Xiao Lu:
Luxury China: Market Opportunities and Potential - edition reliée, livre de poche

2015, ISBN: 0470823410

[SR: 305528], Gebundene Ausgabe, [EAN: 9780470823415], Wiley, Wiley, Book, [PU: Wiley], Wiley, A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential., 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Luxury China: Market Opportunities and Potential - Michel Chevalier
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Michel Chevalier:
Luxury China: Market Opportunities and Potential - edition reliée, livre de poche

ISBN: 9780470823415

ID: 9780470823415

Luxury China: Market Opportunities and Potential Luxury-China~~Michel-Chevalier Business>Sales>Sales Hardcover, Wiley

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Luxury China - Michel Chevalier; Pierre Xiao Lu
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Michel Chevalier; Pierre Xiao Lu:
Luxury China - edition reliée, livre de poche

2009, ISBN: 9780470823415

ID: 9337175

Hardcover, Buch, [PU: John Wiley & Sons Ltd]

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Détails sur le livre
Luxury China: Market Opportunities and Potential

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Michael Chevalier (Shanghai, China) is a Partner at EIM, a securities company that offers tailor-made funds and portfolios of hedge funds. He formerly taught at INSEAD and HEC. Pierre Xiao Lu (Shanghai, China) is Assistant Professor of Marketing at Fudan University.

Informations détaillées sur le livre - Luxury China: Market Opportunities and Potential


EAN (ISBN-13): 9780470823415
ISBN (ISBN-10): 0470823410
Version reliée
Date de parution: 2009
Editeur: John Wiley & Sons
251 Pages
Poids: 0,553 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.07.2009 22:37:23
Livre trouvé récemment le 15.10.2017 20:08:57
ISBN/EAN: 9780470823415

ISBN - Autres types d'écriture:
0-470-82341-0, 978-0-470-82341-5


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