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Pricing with Confidence - Reed K. Holden#Mark Burton
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Reed K. Holden#Mark Burton:
Pricing with Confidence - nouveau livre

2008, ISBN: 9780470197578

ID: 797414152

Pricing with Confidence Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table: Rule One: Replace the Discounting Habit with a Little Arrogance Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table. Rule Two: Understand Your Value to Your Customer Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it. Rule Three: Apply One of Three Simple Pricing Strategies One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered. Rule Five: Price to Increase Profits Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided ´´dumb-bell pricing.´´ Here´s how you can, too. Rule Eight: Build Your Selling Backbone Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation. Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue. Buch (fremdspr.) gebundene Ausgabe 07.03.2008 Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley and Sons Ltd, .200

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Pricing with Confidence - Mark Burton#Reed K. Holden
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Mark Burton#Reed K. Holden:
Pricing with Confidence - nouveau livre

ISBN: 9780470197578

ID: 13292053

Pricing with Confidence Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table: Rule One: Replace the Discounting Habit with a Little Arrogance Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table. Rule Two: Understand Your Value to Your Customer Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it. Rule Three: Apply One of Three Simple Pricing Strategies One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered. Rule Five: Price to Increase Profits Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided ´´dumb-bell pricing.´´ Here´s how you can, too. Rule Eight: Build Your Selling Backbone Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation. Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley and Sons Ltd

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Pricing with Confidence - Reed K. Holden
Livre non disponible
(*)
Reed K. Holden:
Pricing with Confidence - nouveau livre

ISBN: 9780470197578

ID: d05e2a475856bc2743c19438028570fd

Pricing with ConfidencePricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table:Rule One: Replace the Discounting Habit with a Little ArroganceWho says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table.Rule Two: Understand Your Value to Your CustomerYour customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it.Rule Three: Apply One of Three Simple Pricing StrategiesOne of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered.Rule Five: Price to Increase ProfitsRevenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided "dumb-bell pricing." Here's how you can, too.Rule Eight: Build Your Selling BackboneUse the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft, [PU: Wiley]

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table , Hörbuch, Digital, ungekürzt, 443min - Reed Holden, Mark Burton
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Reed Holden, Mark Burton:
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table , Hörbuch, Digital, ungekürzt, 443min

EAN: 9780470197578

ID: 600166233

Bad pricing is a great way to destroy your company´s value, revenue, and profits. With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Cheryl Tan. Audio sample: http://samples.audible.de/bk/adbl/004806de/bk_rhde_002536_sample.mp3. Digital audiobook in aax. Abo-Testpreis: 0.00 EUR With 10 simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit.... Sales, Audible Studios

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Pricing with Confidence - Burton, Mark; Holden, Reed
Livre non disponible
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Burton, Mark; Holden, Reed:
Pricing with Confidence - nouveau livre

ISBN: 9780470197578

ID: 333799

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. Business Business eBook, Wiley

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Détails sur le livre
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Pricing with Confidence Pricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table: Rule One: Replace the Discounting Habit with a Little Arrogance Who says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table. Rule Two: Understand Your Value to Your Customer Your customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it. Rule Three: Apply One of Three Simple Pricing Strategies One of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered. Rule Five: Price to Increase Profits Revenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided "dumb-bell pricing." Here's how you can, too. Rule Eight: Build Your Selling Backbone Use the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation.

Informations détaillées sur le livre - Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table


EAN (ISBN-13): 9780470197578
ISBN (ISBN-10): 0470197579
Version reliée
Date de parution: 2008
Editeur: John Wiley & Sons
208 Pages
Poids: 0,408 kg
Langue: eng/Englisch

Livre dans la base de données depuis 29.10.2007 10:38:51
Livre trouvé récemment le 28.10.2017 09:16:46
ISBN/EAN: 9780470197578

ISBN - Autres types d'écriture:
0-470-19757-9, 978-0-470-19757-8


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