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Kellogg on Advertising and Media - Bobby J. Calder
Livre non disponible
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Bobby J. Calder:
Kellogg on Advertising and Media - nouveau livre

2008, ISBN: 9780470119860

ID: 727994159

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You´ll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 23.05.2008 Buch (fremdspr.), John Wiley & Sons, .200

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Kellogg on Advertising and Media - Bobby J. Calder
Livre non disponible
(*)
Bobby J. Calder:
Kellogg on Advertising and Media - nouveau livre

ISBN: 9780470119860

ID: 740536073

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You´ll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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Kellogg on Advertising & Media: The Kellogg School of Management - Calder, Bobby J.
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Calder, Bobby J.:
Kellogg on Advertising & Media: The Kellogg School of Management - edition reliée, livre de poche

2008, ISBN: 9780470119860

[ED: Hardcover], [PU: Wiley & Sons], Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy 1. Auflage. 2008. 320 p. Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Kellogg on Advertising and Media - Bobby J. Calder; Philip Kotler
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Bobby J. Calder; Philip Kotler:
Kellogg on Advertising and Media - livre d'occasion

ISBN: 0470119861

ID: 5457757

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. accounting,accounting and finance,advertising,business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, Wiley

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Kellogg on Advertising and Media : The Kellogg School of Management - Calder, Bobby J.; Kotler, Philip
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Calder, Bobby J.; Kotler, Philip:
Kellogg on Advertising and Media : The Kellogg School of Management - edition reliée, livre de poche

ISBN: 9780470119860

ID: 9780470119860R

No Synopsis Available Kellogg on Advertising and Media : The Kellogg School of Management, 9780470119860, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, Wiley

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Détails sur le livre
Kellogg on Advertising and Media
Auteur:

Calder, Bobby J.

Titre:

Kellogg on Advertising and Media

ISBN:

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: * Bobby Calder and Edward Malthouse on the impact of brand and media engagement * Claudio Marcus (Visible World) on digital technology and customized advertising * Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising * James Webster on new trends in audience measurement * Scott Berg (Hewlett-Packard) on advertising in the new media world * Angela Lee on advertising strategy and the unconscious mind * Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change * Richard Kolsky and Bobby Calder on integrating advertising and media content * Clarke Caywood on the future of public relations * James Newcomb (Boeing) on linking sales to marketing in B-to-B companies * Michelle Roehm and Alice Tybout on crisis management and damage control * Daniel Diermeier on company reputation and monitoring the media * Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy

Informations détaillées sur le livre - Kellogg on Advertising and Media


EAN (ISBN-13): 9780470119860
ISBN (ISBN-10): 0470119861
Version reliée
Date de parution: 2008
Editeur: Wiley John + Sons
304 Pages
Poids: 0,490 kg
Langue: eng/Englisch

Livre dans la base de données depuis 17.10.2007 14:00:24
Livre trouvé récemment le 28.06.2017 15:16:39
ISBN/EAN: 9780470119860

ISBN - Autres types d'écriture:
0-470-11986-1, 978-0-470-11986-0


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