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Global Marketing Management , Global Marketing Video Clips for Capella University - Masaaki Kotabe, Kristiaan Helsen
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Masaaki Kotabe, Kristiaan Helsen:
Global Marketing Management , Global Marketing Video Clips for Capella University - nouveau livre

ISBN: 9780470119334

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. * Global orientation- This book takes the view that the term, global epitomizes the competitive pressure and market opportunities from around the world and the firm''s need to optimize its market performance on a global basis. * Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective. Masaaki Kotabe, Kristiaan Helsen, Books, Business and Finance, Global Marketing Management , Global Marketing Video Clips for Capella University Books>Business and Finance The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. * Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. * Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

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Global Marketing Management, Global Marketing Video Clips for Capella University - Kotabe, Masaaki
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Kotabe, Masaaki:
Global Marketing Management, Global Marketing Video Clips for Capella University - edition reliée, livre de poche

2006, ISBN: 0470119330, Lieferbar binnen 4-6 Wochen Frais d'envoiVersandkostenfrei innerhalb der BRD

ID: 9780470119334

Internationaler Buchtitel. In englischer Sprache. Verlag: John Wiley & Sons, L=126mm, B=174mm, H=5mm, Gew.=54gr, [GR: I-BE - Business / Economics / Finance], Gebunden, [Ausgabe: 0003] The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. * Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. * Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

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GLOBAL MARKETING MANAGEMENT, GLOBAL MARKETING VIDEO CLIPS FOR CAPELLA UNIVERSITY - Masaaki Kotabe, Kristiaan Helsen
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Masaaki Kotabe, Kristiaan Helsen:
GLOBAL MARKETING MANAGEMENT, GLOBAL MARKETING VIDEO CLIPS FOR CAPELLA UNIVERSITY - Livres de poche

ISBN: 9780470119334

ID: 598224936

Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but contents are same as the US edition. FOR MULTIPLE ORDERS AND EXPEDITE ORDERS, WE USE FEDEX/UPS/DHL SERVICE & RECEIVE FAST WITHIN 3-5 BUSINESS DAYS. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed! We use Fast Shipping via DHL/FEDEX/UPS

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Global Marketing Management, Global Marketing Video Clips for Capella University - Kotabe, Masaaki
Livre non disponible
(*)
Kotabe, Masaaki:
Global Marketing Management, Global Marketing Video Clips for Capella University - edition reliée, livre de poche

2006, ISBN: 0470119330, Lieferbar binnen 4-6 Wochen

ID: 9780470119334

Internationaler Buchtitel. In englischer Sprache. Verlag: John Wiley & Sons, L=126mm, B=174mm, H=5mm, Gew.=54gr, [GR: I-BE - Business / Economics / Finance], Gebunden, [Ausgabe: 0003]

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Détails sur le livre
Global Marketing Management, Global Marketing Video Clips for Capella University

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. * Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. * Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

Informations détaillées sur le livre - Global Marketing Management, Global Marketing Video Clips for Capella University


EAN (ISBN-13): 9780470119334
ISBN (ISBN-10): 0470119330
Version reliée
Livre de poche
Date de parution: 2006
Editeur: John Wiley & Sons
Poids: 0,054 kg
Langue: eng/Englisch

Livre dans la base de données depuis 21.01.2007 01:22:04
Livre trouvé récemment le 20.09.2017 08:25:59
ISBN/EAN: 9780470119334

ISBN - Autres types d'écriture:
0-470-11933-0, 978-0-470-11933-4


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