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Market Research Best Practice: 30 Visions for the Future - ESOMAR, Peter Mouncey, Frank Wimmer
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ESOMAR, Peter Mouncey, Frank Wimmer:
Market Research Best Practice: 30 Visions for the Future - edition reliée, livre de poche

ISBN: 0470065273

[SR: 3689215], Hardcover, [EAN: 9780470065273], Wiley, Wiley, Book, [PU: Wiley], Wiley, Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684250011, Sales, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Market Research Best Practice - ESOMAR; Mouncey, Peter; Wimmer, Frank
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ESOMAR; Mouncey, Peter; Wimmer, Frank:
Market Research Best Practice - nouveau livre

ISBN: 9780470065273

ID: 291278

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org. Business Business eBook, Wiley

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Market Research Best Practice: 30 Visions for the Future - ESOMAR
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ISBN: 9780470065273

ID: 860778513

Wiley. New. New. This is a brand new book! Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry., Wiley

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Market Research Best Practice: 30 Visions for the Future - Esomar; Mouncey, Peter [Editor]; Wimmer, Frank [Editor];
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Esomar; Mouncey, Peter [Editor]; Wimmer, Frank [Editor];:
Market Research Best Practice: 30 Visions for the Future - edition reliée, livre de poche

2007, ISBN: 9780470065273

ID: 13874157419

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Market Research Best Practice - ESOMAR; Peter Mouncey; Frank Wimmer
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ESOMAR; Peter Mouncey; Frank Wimmer:
Market Research Best Practice - edition reliée, livre de poche

2007, ISBN: 9780470065273

ID: 7675185

Hardcover, Buch, [PU: John Wiley & Sons Ltd]

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Détails sur le livre
Market Research Best Practice: 30 Visions for the Future

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Informations détaillées sur le livre - Market Research Best Practice: 30 Visions for the Future


EAN (ISBN-13): 9780470065273
ISBN (ISBN-10): 0470065273
Version reliée
Date de parution: 2007
Editeur: John Wiley & Sons
678 Pages
Poids: 1,134 kg
Langue: eng/Englisch

Livre dans la base de données depuis 05.06.2007 14:37:59
Livre trouvé récemment le 12.11.2017 23:37:05
ISBN/EAN: 9780470065273

ISBN - Autres types d'écriture:
0-470-06527-3, 978-0-470-06527-3


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