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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:

The Business Marketing Course 2e: Managing in Complex Networks - Livres de poche

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… Plus…

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Ford, David:

The Business Marketing Course 2e: Managing in Complex Networks - Livres de poche

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… Plus…

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Ford, David:
The Business Marketing Course 2e: Managing in Complex Networks - Livres de poche

2011

ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… Plus…

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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:
The Business Marketing Course 2e: Managing in Complex Networks - Livres de poche

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2678929, Recht, Kategorien, Bücher, I… Plus…

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The Business Marketing Course - David Ford Lars-Erik Gadde Håkan Håkansson Ivan Snehota
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David Ford Lars-Erik Gadde Håkan Håkansson Ivan Snehota:
The Business Marketing Course - Livres de poche

2006, ISBN: 9780470034507

[ED: Kartoniert / Broschiert], [PU: John Wiley & Sons], Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight … Plus…

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Détails sur le livre
The Business Marketing Course 2e: Managing in Complex Networks
Auteur:
Titre:
ISBN:

9780470034507


The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing.

Informations détaillées sur le livre - The Business Marketing Course 2e: Managing in Complex Networks


EAN (ISBN-13): 9780470034507
ISBN (ISBN-10): 0470034505
Version reliée
Livre de poche
Date de parution: 2006
Editeur: Wiley
271 Pages
Poids: 0,531 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-04-14T07:23:16+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-12-02T13:42:27+01:00 (Paris)
ISBN/EAN: 9780470034507

ISBN - Autres types d'écriture:
0-470-03450-5, 978-0-470-03450-7
Autres types d'écriture et termes associés:
Auteur du livre: hakansson hakan, david brown, erik kan, ford, sneh, håkansson, lancaster, john wilkinson, steve brown
Titre du livre: business marketing course managing complex networks, business marketing management, ford

Données de l'éditeur

Auteur: David Ford; Lars-Erik Gadde; Håkan Håkansson; Ivan Snehota
Titre: The Business Marketing Course - Managing in Complex Networks
Editeur: John Wiley & Sons
288 Pages
Date de parution: 2006-09-01
Poids: 0,560 kg
Langue: Anglais
57,90 € (DE)
No longer receiving updates
195mm x 236mm x 17mm

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Management: Marketing und Vertrieb; Business & Management; Marketing; Marketing / Management; Marketing Management; Wirtschaft u. Management; Marketing / Management

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing.
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