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Brand Innovation Manifesto - John Grant
Livre non disponible
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John Grant:
Brand Innovation Manifesto - nouveau livre

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Strategic Marketing Strategisches Marketing Marketing Wirtschaft u. Management Business & Management, John Wiley & Sons

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Brand Innovation Manifesto - John Grant
Livre non disponible
(*)
John Grant:
Brand Innovation Manifesto - nouveau livre

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Strategic Marketing Strategisches Marketing Marketing Wirtschaft u. Management Business & Management, John Wiley & Sons

Nouveaux livres Rheinberg-Buch.de
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Brand Innovation Manifesto - John Grant
Livre non disponible
(*)
John Grant:
Brand Innovation Manifesto - nouveau livre

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Business & Management Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management, John Wiley & Sons

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Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions - Shel Holtz
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Shel Holtz:
Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions - nouveau livre

ISBN: 9780470029831

ID: 9780470029831

The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.; PDF \ Shel Holtz; Business,Finance and Law > Business & management, Wiley

Nouveaux livres Hive.co.uk
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Brand Innovation Manifesto - John Grant
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John Grant:
Brand Innovation Manifesto - Première édition

2006, ISBN: 9780470029831

ID: 25452483

How to Build Brands, Redefine Markets and Defy Conventions, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Wiley]

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Détails sur le livre
Brand Innovation Manifesto
Auteur:

Grant, John

Titre:

Brand Innovation Manifesto

ISBN:

Informations détaillées sur le livre - Brand Innovation Manifesto


EAN (ISBN-13): 9780470029831
ISBN (ISBN-10): 0470029838
Date de parution: 2006
Editeur: Wiley, J
328 Pages
Langue: eng/Englisch

Livre dans la base de données depuis 07.02.2007 17:35:51
Livre trouvé récemment le 22.04.2017 16:41:46
ISBN/EAN: 9780470029831

ISBN - Autres types d'écriture:
0-470-02983-8, 978-0-470-02983-1


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