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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - livre d'occasion

ISBN: 9780470029152

ID: 260d9b0e84ae8c7cc2fe8250bc19ab35

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tac In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers.Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why., [PU: Wiley]

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
Livre non disponible
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Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - nouveau livre

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons Inc

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Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
Livre non disponible
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - nouveau livre

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons

Nouveaux livres Buch.de
Nr. 11545886 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
Livre non disponible
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - nouveau livre

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, Wiley John + Sons

Nouveaux livres Buch.de
Nr. 11545886 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
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Apples, Insights and Mad Inventors - Jeremy J.D. Bullmore
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Jeremy J.D. Bullmore:
Apples, Insights and Mad Inventors - edition reliée, livre de poche

2006, ISBN: 9780470029152

ID: 7180467

Hardcover, Buch, [PU: John Wiley & Sons Ltd]

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Détails sur le livre
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Auteur:

Bullmore, Jeremy

Titre:

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

ISBN:

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why.

Informations détaillées sur le livre - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing


EAN (ISBN-13): 9780470029152
ISBN (ISBN-10): 0470029153
Version reliée
Date de parution: 2006
Editeur: John Wiley & Sons
164 Pages
Poids: 0,336 kg
Langue: eng/Englisch

Livre dans la base de données depuis 14.04.2007 09:41:55
Livre trouvé récemment le 14.03.2017 16:04:56
ISBN/EAN: 9780470029152

ISBN - Autres types d'écriture:
0-470-02915-3, 978-0-470-02915-2


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