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Sport, Culture and Advertising - Steven Jackson / David Andrews
Livre non disponible
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Steven Jackson / David Andrews:
Sport, Culture and Advertising - edition reliée, livre de poche

ISBN: 9780415339919

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN HALL], Table of contents: 1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport and Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of Americans: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness and the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goods Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods. 288 pages - 234 x 156 mm Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Sport, Culture and Advertising - Steven Jackson / David Andrews
Livre non disponible
(*)
Steven Jackson / David Andrews:
Sport, Culture and Advertising - edition reliée, livre de poche

ISBN: 9780415339919

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN HALL], Table of contents: 1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport and Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of Americans: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness and the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goods Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods. 288 pages - 234 x 156 mm Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Sport, Culture and Advertising - Steven Jackson / David Andrews
Livre non disponible
(*)
Steven Jackson / David Andrews:
Sport, Culture and Advertising - edition reliée, livre de poche

ISBN: 9780415339919

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN HALL], Table of contents:1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport and Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of Americans: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness and the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goodsDespite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.288 pages - 234 x 156 mmVersandfertig in über 4 Wochen, [SC: 0.00]

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Sport, Culture and Advertising - Andrews, David L.; Jackson, Steven J.
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Andrews, David L.; Jackson, Steven J.:
Sport, Culture and Advertising - nouveau livre

ISBN: 9780415339919

ID: 200729

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. Business Business eBook, Taylor and Francis

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Sport, Culture and Advertising - Steven J. Jackson; David L. Andrews
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Steven J. Jackson; David L. Andrews:
Sport, Culture and Advertising - edition reliée, livre de poche

2004, ISBN: 9780415339919

ID: 6804755

Hardcover, Buch, [PU: Routledge]

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Détails sur le livre
Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation
Auteur:

Steven J. Jackson Jackson, Steven J. David L. Andrews Andrews, David L.

Titre:

Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation

ISBN:

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Informations détaillées sur le livre - Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation


EAN (ISBN-13): 9780415339919
ISBN (ISBN-10): 041533991X
Version reliée
Livre de poche
Date de parution: 2004
Editeur: ROUTLEDGE CHAPMAN & HALL
288 Pages
Poids: 0,594 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.11.2007 18:37:13
Livre trouvé récemment le 03.05.2017 16:15:51
ISBN/EAN: 9780415339919

ISBN - Autres types d'écriture:
0-415-33991-X, 978-0-415-33991-9


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