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Cases in Marketing Management - Kenneth L. Bernhardt; Thomas Kinnear
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Kenneth L. Bernhardt; Thomas Kinnear:
Cases in Marketing Management - livre d'occasion

ISBN: 0256204640

ID: 2352566

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only. accounting,accounting and finance,advertising,business,business and finance,business and investing,economics,management and leadership,marketing,marketing and sales Marketing & Sales, McGraw-Hill Higher Education

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Cases in Marketing Management (Irwin Advantage Series for Computer Education) - Kenneth L. Bernhardt, Thomas Kinnear
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Kenneth L. Bernhardt, Thomas Kinnear:
Cases in Marketing Management (Irwin Advantage Series for Computer Education) - edition reliée, livre de poche

ISBN: 0256204640

[SR: 3848022], Gebundene Ausgabe, [EAN: 9780256204643], Mcgraw Hill Book Co, Mcgraw Hill Book Co, Book, [PU: Mcgraw Hill Book Co], Mcgraw Hill Book Co, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas Kinnear
Livre non disponible
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Kenneth L. Bernhardt, Thomas Kinnear:
Cases In Marketing Management - edition reliée, livre de poche

ISBN: 9780256204643

ID: 1035198369

Irwin Professional Publishing. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Irwin Professional Publishing

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Cases in Marketing Management - Kenneth L. Bernhardt
Livre non disponible
(*)
Kenneth L. Bernhardt:
Cases in Marketing Management - edition reliée, livre de poche

ISBN: 9780256204643

ID: 252023_M

Excellent Marketplace listings for "Cases in Marketing Management" by Kenneth L. Bernhardt starting as low as $1.99! 9780256204643,0256204640,cases,marketing,management,kenneth,bernhardt Business & Economics > Marketing > Marketing Management Hardback, Richard D. Irwin, Inc.

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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas Kinnear
Livre non disponible
(*)
Kenneth L. Bernhardt, Thomas Kinnear:
Cases In Marketing Management - edition reliée, livre de poche

ISBN: 9780256204643

ID: 944384441

Irwin Professional Publishing. Hardcover. POOR. Acceptable copy with heavy wear to cover and pages. Pages have writing and or highlighting. Might be an ex-library copy and not include CD or accessories., Irwin Professional Publishing

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Détails sur le livre
Cases in Marketing Management

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Informations détaillées sur le livre - Cases in Marketing Management


EAN (ISBN-13): 9780256204643
ISBN (ISBN-10): 0256204640
Version reliée
Date de parution: 1996
Editeur: MCGRAW HILL BOOK CO
736 Pages
Poids: 1,193 kg
Langue: eng/Englisch

Livre dans la base de données depuis 08.04.2007 17:10:49
Livre trouvé récemment le 12.11.2017 16:27:44
ISBN/EAN: 9780256204643

ISBN - Autres types d'écriture:
0-256-20464-0, 978-0-256-20464-3


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