2017, ISBN: 9780134492513
Pearson Education (US), Gebundene Ausgabe, Auflage: 17 ed, 736 Seiten, Publiziert: 2017-01-14T00:00:01Z, Produktgruppe: Buch, 0.22 kg, Verkaufsrang: 859744, Management, Business & Karrier… Plus…
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2017, ISBN: 9780134492513
Pearson, Hardcover, Auflage: 17, 736 Seiten, Publiziert: 2017-01-04T00:00:01Z, Produktgruppe: Book, 0.1 kg, Verkaufsrang: 97837, Marketing & Sales, Business & Money, Subjects, Books, Busi… Plus…
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2017, ISBN: 9780134492513
[PU: Pearson Education (US)], 736 Seiten Gebundene Ausgabe, Größe: 27.9 x 21.8 x 2.8 cm Gepflegter, sauberer Zustand. 28298147/2, DE, [SC: 9.90], gebraucht; sehr gut, gewerbliches Angebot… Plus…
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ISBN: 9780134492513
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Principles of Marketing Hardcover Rentals, Pearson
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2017, ISBN: 9780134492513
Pearson Education (US), Gebundene Ausgabe, Auflage: 17 ed, 736 Seiten, Publiziert: 2017-01-14T00:00:01Z, Produktgruppe: Buch, 0.22 kg, Verkaufsrang: 859744, Management, Business & Karrier… Plus…
2017, ISBN: 9780134492513
Pearson, Hardcover, Auflage: 17, 736 Seiten, Publiziert: 2017-01-04T00:00:01Z, Produktgruppe: Book, 0.1 kg, Verkaufsrang: 97837, Marketing & Sales, Business & Money, Subjects, Books, Busi… Plus…
2017
ISBN: 9780134492513
[PU: Pearson Education (US)], 736 Seiten Gebundene Ausgabe, Größe: 27.9 x 21.8 x 2.8 cm Gepflegter, sauberer Zustand. 28298147/2, DE, [SC: 9.90], gebraucht; sehr gut, gewerbliches Angebot… Plus…
ISBN: 9780134492513
Principles of Marketing Hardcover Used Books, Pearson
ISBN: 9780134492513
Principles of Marketing Hardcover Rentals, Pearson
Données bibliographiques du meilleur livre correspondant
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Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab, search for:
0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Informations détaillées sur le livre - Principles of Marketing
EAN (ISBN-13): 9780134492513
ISBN (ISBN-10): 013449251X
Version reliée
Livre de poche
Date de parution: 2017
Editeur: Pearson Education (US)
Livre dans la base de données depuis 2017-01-17T19:42:00+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-12-27T14:15:46+01:00 (Paris)
ISBN/EAN: 9780134492513
ISBN - Autres types d'écriture:
0-13-449251-X, 978-0-13-449251-3
Autres types d'écriture et termes associés:
Auteur du livre: kotler philip, armstrong, gary
Titre du livre: marketing zero, principles marketing global edition
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