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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
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Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
Livre non disponible
(*)
Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
Livre non disponible
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Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001, ISBN: 0071364153

[SR: 26131], Hardcover, [EAN: 9780071364157], McGraw-Hill Professional, McGraw-Hill Professional, Book, [PU: McGraw-Hill Professional], 2001-02-01, McGraw-Hill Professional, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659898, Company Histories, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268313, Teams, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268324, Product Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 276416, Archaeology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
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Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

ISBN: 0071364153

[SR: 28470], Gebundene Ausgabe, [EAN: 9780071364157], Mcgraw-Hill Education - Europe, Mcgraw-Hill Education - Europe, Book, [PU: Mcgraw-Hill Education - Europe], Mcgraw-Hill Education - Europe, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 58174011, Biographien & Geschichte, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69108011, Sozialwissenschaften, 69109011, Anthropologie, 56779011, Archäologie, 69165011, Besondere Gruppen, 69180011, Bibliotheks- & Informationswissenschaften, 69119011, Bräuche & Traditionen, 1321878031, Demographie, 65292011, Diskriminierung & Rassismus, 1321879031, Emigration & Immigration, 69122011, Folklore & Mythologie, 69135011, Forschung, 69123011, Frauen- & Geschlechterforschung, 69129011, Gerontologie, 69178011, Gewalt in der Gesellschaft, 69130011, Humangeographie, 69177011, Kindheitsforschung, 69272011, Linguistik, 69179011, Medienwissenschaften, 1321880031, Methodik, 1321881031, Nachschlagewerke, 69132011, Philanthropie & Wohltätigkeit, 69214011, Philosophie, 69216011, Politikwissenschaften, 64591011, Popkultur, 69133011, Pornographie, 69136011, Sozialarbeit, 69137011, Soziologie, 69176011, Statistik, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol; Pearson, Carol S.
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Mark, Margaret; Pearson, Carol; Pearson, Carol S.:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001, ISBN: 0071364153

ID: 9780071364157

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Détails sur le livre
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Auteur:

Mark, Margaret; Pearson, Carol S.; Mark Margaret

Titre:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

ISBN:

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Informations détaillées sur le livre - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Version reliée
Livre de poche
Date de parution: 2001
Editeur: MCGRAW HILL BOOK CO
384 Pages
Poids: 0,744 kg
Langue: eng/Englisch

Livre dans la base de données depuis 27.04.2007 00:13:42
Livre trouvé récemment le 17.05.2017 14:47:33
ISBN/EAN: 9780071364157

ISBN - Autres types d'écriture:
0-07-136415-3, 978-0-07-136415-7


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