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Hero And The Outlaw - Margaret Mark#Carol Pearson
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Margaret Mark#Carol Pearson:
Hero And The Outlaw - nouveau livre

ISBN: 9780071364157

ID: 813246397

A brand´s meaning--how it resonates in the public heart and mind--is a company´s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage Building Extraordinary Brands Through the Power of Archetypes Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, MCGRAW-HILL Higher Education

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Hero And The Outlaw - Margaret Mark
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Margaret Mark:
Hero And The Outlaw - edition reliée, livre de poche

ISBN: 9780071364157

Hardback, [PU: McGraw-Hill Education - Europe], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes., Society & Culture: General, Social, Group Or Collective Psychology, Business & Management, Sales & Marketing, Advertising, Popular Psychology

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover) - nouveau livre

ISBN: 0071364153

ID: 19786914755

[EAN: 9780071364157], Neubuch, Business & Economics|General, Business & Economics|Marketing|General, Business & Economics|Production & Operations Management, Business & Economics|Reference, Bookseller Inventory # ST0071364153, [PU: McGraw Hill]

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol; Pearson, Carol S.
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Mark, Margaret; Pearson, Carol; Pearson, Carol S.:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - edition reliée, livre de poche

2001, ISBN: 9780071364157

ID: 14144328874

Hardcover, Gebraucht, sehr guter Zustand, 0071364153 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc..., [PU: McGraw-Hill Education]

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Livre non disponible
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - nouveau livre

ISBN: 9780071364157

ID: 5094069

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most... Books, [PU: McGraw Hill]

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Détails sur le livre
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Informations détaillées sur le livre - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Version reliée
Livre de poche
Date de parution: 2001
Editeur: MCGRAW HILL BOOK CO
384 Pages
Poids: 0,744 kg
Langue: eng/Englisch

Livre dans la base de données depuis 27.04.2007 00:13:42
Livre trouvé récemment le 21.10.2017 00:22:18
ISBN/EAN: 9780071364157

ISBN - Autres types d'écriture:
0-07-136415-3, 978-0-07-136415-7


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