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Market Segment
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Market Segment - Livres de poche

ISBN: 6130633289

Edition reliée, ID: 6374830

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.

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Market Segment - Frederic P. Miller
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Frederic P. Miller:
Market Segment - Livres de poche

ISBN: 9786130633288

[ED: Taschenbuch], [PU: Alphascript Publishing], Neuware - A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs) it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups., [SC: 0.00], Neuware, gewerbliches Angebot, 220x150x4 mm, [GW: 124g]

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Market Segment
Livre non disponible
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Market Segment - Livres de poche

2010, ISBN: 9786130633288

[ED: Taschenbuch / Paperback], [PU: Alphascript Publishing], A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs) it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups., [SC: 0.00], Neuware, gewerbliches Angebot

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Market Segment
Livre non disponible
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Market Segment - Livres de poche

2010, ISBN: 6130633289

Edition reliée, ID: 6374830

Cluster Analysis, Customer Attrition, Fast Moving Consumer Goods, Market Segmentation Index, Personalized Marketing, Persona (marketing), Target Market, Target Audience, Consumer Behaviour. - Buch, gebundene Ausgabe, 72 S., Beilagen: Paperback, Erschienen: 2010 Alphascript Publishing

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Détails sur le livre
Market Segment

A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.

Informations détaillées sur le livre - Market Segment


EAN (ISBN-13): 9786130633288
ISBN (ISBN-10): 6130633289
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Alphascript Publishing

Livre dans la base de données depuis 11.07.2008 16:49:25
Livre trouvé récemment le 23.04.2017 00:15:55
ISBN/EAN: 6130633289

ISBN - Autres types d'écriture:
613-0-63328-9, 978-613-0-63328-8


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