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TOURISM DESTINATION MARKETING - Improving Efficiency and Effectiveness - Soteriades, Marios
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Soteriades, Marios:
TOURISM DESTINATION MARKETING - Improving Efficiency and Effectiveness - Livres de poche

2011, ISBN: 9783844399639

[ED: Taschenbuch / Paperback], [PU: Dictus Publishing], The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 5mm, 96, [GW: 145g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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TOURISM DESTINATION MARKETING - MARIOS SOTERIADES
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MARIOS SOTERIADES:
TOURISM DESTINATION MARKETING - Livres de poche

ISBN: 9783844399639

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 221x152x15 mm, 96, [GW: 165g], PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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TOURISM DESTINATION MARKETING - MARIOS SOTERIADES
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MARIOS SOTERIADES:
TOURISM DESTINATION MARKETING - Livres de poche

ISBN: 9783844399639

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing., [SC: 0.00], Neuware, gewerbliches Angebot, 221x152x15 mm, [GW: 165g]

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TOURISM DESTINATION MARKETING - Marios Soteriades
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Marios Soteriades:
TOURISM DESTINATION MARKETING - nouveau livre

ISBN: 9783844399639

ID: dcdfb003ff966d499ca40451ba68942e

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Tourism Destination Marketing - Marios Soteriades
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Marios Soteriades:
Tourism Destination Marketing - Livres de poche

ISBN: 9783844399639

ID: 9783844399639

Tourism Destination Marketing TOURISM-DESTINATION-MARKETING~~MARIOS-SOTERIADES Business>Marketing Strategies>Marketing Strategies Paperback, OmniScriptum GmbH & Co. KG

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Détails sur le livre
TOURISM DESTINATION MARKETING

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing.

Informations détaillées sur le livre - TOURISM DESTINATION MARKETING


EAN (ISBN-13): 9783844399639
ISBN (ISBN-10): 3844399631
Version reliée
Livre de poche
Date de parution: 20110519
Editeur: LAP Lambert Acad. Publ.
96 Pages
Poids: 0,165 kg
Langue: Englisch

Livre dans la base de données depuis 26.08.2012 12:47:06
Livre trouvé récemment le 31.05.2017 17:43:11
ISBN/EAN: 3844399631

ISBN - Autres types d'écriture:
3-8443-9963-1, 978-3-8443-9963-9


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