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Online Brand Communities - Line Hartvig Berg#Olivia Regina Myrthue
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Line Hartvig Berg#Olivia Regina Myrthue:
Online Brand Communities - nouveau livre

ISBN: 9783844317633

ID: 12c51148c4c12bd2842facc99f588e2d

-A Theoretical Approach to the Opportunities and Benefits From a Company Perspective This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8443-1763-3, LAP Lambert Academic Publishing

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Online Brand Communities - Line Hartvig Berg#Olivia Regina Myrthue
Livre non disponible
(*)
Line Hartvig Berg#Olivia Regina Myrthue:
Online Brand Communities - nouveau livre

ISBN: 9783844317633

ID: 142511361

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik´s Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. -A Theoretical Approach to the Opportunities and Benefits From a Company Perspective Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Online Brand Communities - Line Hartvig Berg#Olivia Regina Myrthue
Livre non disponible
(*)
Line Hartvig Berg#Olivia Regina Myrthue:
Online Brand Communities - nouveau livre

ISBN: 9783844317633

ID: 12c51148c4c12bd2842facc99f588e2d

-A Theoretical Approach to the Opportunities and Benefits From a Company Perspective This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8443-1763-3, LAP Lambert Acad. Publ.

Nouveaux livres Buch.de
Nr. 28796885 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Sofort lieferbar, DE. (EUR 0.00)
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Online Brand Communities - Line Hartvig Berg#Olivia Regina Myrthue
Livre non disponible
(*)
Line Hartvig Berg#Olivia Regina Myrthue:
Online Brand Communities - nouveau livre

ISBN: 9783844317633

ID: 118028403

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik´s Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. -A Theoretical Approach to the Opportunities and Benefits From a Company Perspective Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher

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Online Brand Communities - Olivia Regina Myrthue
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Olivia Regina Myrthue:
Online Brand Communities - nouveau livre

ISBN: 9783844317633

ID: d878f65d1be03899c64e2c38cfcf3843

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Détails sur le livre
Online Brand Communities: -A Theoretical Approach to the Opportunities and Benefits From a Company Perspective
Auteur:

Myrthue, Olivia Regina / Hartvig Berg, Line

Titre:

Online Brand Communities: -A Theoretical Approach to the Opportunities and Benefits From a Company Perspective

ISBN:

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples of current online brand communities, such as Alienware, Star Trek and Rubik's Cube. The report is governed by four main perspectives concerning the activities and interactions taking place on online brand communities. These are conpany-consumer communication, consumer-consumer knowledge exchange, reinforcement of the brand, and social interaction and consumer bonding. Finally, the report introduces a model which provides an overview of the different activities and practices and the opportunities and benefits these entail.

Informations détaillées sur le livre - Online Brand Communities: -A Theoretical Approach to the Opportunities and Benefits From a Company Perspective


EAN (ISBN-13): 9783844317633
ISBN (ISBN-10): 3844317635
Version reliée
Livre de poche
Date de parution: 2011
Editeur: LAP Lambert Acad. Publ.

Livre dans la base de données depuis 06.11.2009 08:12:10
Livre trouvé récemment le 26.12.2016 12:32:24
ISBN/EAN: 3844317635

ISBN - Autres types d'écriture:
3-8443-1763-5, 978-3-8443-1763-3


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