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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Adrienne Cooper
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2011, ISBN: 3843384436

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Adrienne Cooper:
Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - Livres de poche

2002, ISBN: 9783843384438

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Cooper, Adrienne
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - nouveau livre

2011, ISBN: 3843384436

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE

Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.

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EAN (ISBN-13): 9783843384438
ISBN (ISBN-10): 3843384436
Version reliée
Livre de poche
Date de parution: 2011
Editeur: LAP LAMBERT Academic Publishing

Livre dans la base de données depuis 2009-12-29T07:34:16+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-07-08T07:37:19+02:00 (Paris)
ISBN/EAN: 3843384436

ISBN - Autres types d'écriture:
3-8433-8443-6, 978-3-8433-8443-8
Autres types d'écriture et termes associés:
Auteur du livre: cooper
Titre du livre: for activist, win, study


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