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BEHAVIOR IN CYBERSPACE - Asmita Shukla
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Asmita Shukla:
BEHAVIOR IN CYBERSPACE - nouveau livre

ISBN: 9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction. Books Books ~~ Computers~~ Internet ~~ General BEHAVIOR-IN-CYBERSPACE~~Asmita-Shukla AV Akademikerverlag GmbH & Co. KG. This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

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BEHAVIOR IN CYBERSPACE - Asmita Shukla
Livre non disponible
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Asmita Shukla:
BEHAVIOR IN CYBERSPACE - nouveau livre

ISBN: 9783838372471

ID: 9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction. Books, Computers~~Internet~~General, BEHAVIOR-IN-CYBERSPACE~~Asmita-Shukla, 999999999, BEHAVIOR IN CYBERSPACE, Asmita Shukla, 3838372476, AV Akademikerverlag GmbH & Co. KG., , , , , AV Akademikerverlag GmbH & Co. KG.

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BEHAVIOR IN CYBERSPACE als Buch von Asmita Shukla - Asmita Shukla
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Asmita Shukla:
BEHAVIOR IN CYBERSPACE als Buch von Asmita Shukla - edition reliée, livre de poche

ISBN: 9783838372471

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BEHAVIOR IN CYBERSPACE:ROLE OF WEBSITE AND USER CHARACTERISTICS Asmita Shukla BEHAVIOR IN CYBERSPACE:ROLE OF WEBSITE AND USER CHARACTERISTICS Asmita Shukla Bücher > English, International > Gebundene Ausgaben, LAP Lambert Acad. Publ.

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BEHAVIOR IN CYBERSPACE als Buch von Asmita Shukla - LAP Lambert Acad. Publ.
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BEHAVIOR IN CYBERSPACE als Buch von Asmita Shukla - nouveau livre

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BEHAVIOR IN CYBERSPACE ab 79 EURO ROLE OF WEBSITE AND USER CHARACTERISTICS BEHAVIOR IN CYBERSPACE ab 79 EURO ROLE OF WEBSITE AND USER CHARACTERISTICS Bücher > English, International > Gebundene Ausgaben

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BEHAVIOR IN CYBERSPACE - Shukla, Asmita
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Shukla, Asmita:
BEHAVIOR IN CYBERSPACE - Livres de poche

2010, ISBN: 3838372476

Edition reliée, ID: 7979592

ROLE OF WEBSITE AND USER CHARACTERISTICS - Buch, gebundene Ausgabe, 356 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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BEHAVIOR IN CYBERSPACE

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

Informations détaillées sur le livre - BEHAVIOR IN CYBERSPACE


EAN (ISBN-13): 9783838372471
ISBN (ISBN-10): 3838372476
Version reliée
Livre de poche
Date de parution: 2010
Editeur: AV Akademikerverlag GmbH & Co. KG.

Livre dans la base de données depuis 13.06.2008 02:16:19
Livre trouvé récemment le 29.10.2017 13:14:22
ISBN/EAN: 3838372476

ISBN - Autres types d'écriture:
3-8383-7247-6, 978-3-8383-7247-1


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