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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - livre d'occasion

ISBN: 9783790815757

ID: b61c7a3725928e7476aa4b393de6706b

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the lig Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Feldmann, Valerie
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Feldmann, Valerie:
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - livre d'occasion

ISBN: 9783790815757

ID: 8028054

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication Feldmann, Valerie, Physica-Verlag HD

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - nouveau livre

ISBN: 9783790815757

ID: b6844e2f2daa2dc47831d1dc96a14b5f

Cross-Media Strategy and Innovation Policy for Mobile Media Communication PMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets./P Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-7908-1575-7, Physica

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - nouveau livre

ISBN: 9783790815757

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PMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets./P Cross-Media Strategy and Innovation Policy for Mobile Media Communication Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Physica

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Feldmann, Valerie: Leveraging Mobile Media
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Feldmann, Valerie: Leveraging Mobile Media - nouveau livre

2005, ISBN: 9783790815757

ID: 90363277

Cross-Media Strategy and Innovation Policy for Mobile Media Communication Information Age Economy. Auflage 2005 Cross-Media Strategy and Innovation Policy for Mobile Media Communication Information Age Economy. Auflage 2005 Bücher > Wissenschaft > Technik

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Détails sur le livre
Leveraging Mobile Media
Auteur:

Feldmann, Valerie

Titre:

Leveraging Mobile Media

ISBN:

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Informations détaillées sur le livre - Leveraging Mobile Media


EAN (ISBN-13): 9783790815757
ISBN (ISBN-10): 3790815756
Version reliée
Livre de poche
Date de parution: 2005
Editeur: Physica Verlag
280 Pages
Poids: 0,478 kg
Langue: eng/Englisch

Livre dans la base de données depuis 31.05.2007 01:08:15
Livre trouvé récemment le 09.07.2017 12:05:15
ISBN/EAN: 3790815756

ISBN - Autres types d'écriture:
3-7908-1575-6, 978-3-7908-1575-7


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