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Market entry strategy for the Chinese market on the example of Volkswagen - Laura Parlabene
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Laura Parlabene:
Market entry strategy for the Chinese market on the example of Volkswagen - nouveau livre

2012, ISBN: 9783656311430

ID: 139003746

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen. Market entry strategy for the Chinese market on the example of Volkswagen Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 02.12.2012 Buch (dtsch.), GRIN Publishing, .201

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Market entry strategy for the Chinese market on the example of Volkswagen - Laura Parlabene
Livre non disponible
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Laura Parlabene:
Market entry strategy for the Chinese market on the example of Volkswagen - nouveau livre

2012, ISBN: 9783656311430

ID: 796278324

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen. Market entry strategy for the Chinese market on the example of Volkswagen Buch (dtsch.) Taschenbuch 02.12.2012 Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing, .201

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Market entry strategy for the Chinese market on the example of Volkswagen - Laura Parlabene
Livre non disponible
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Laura Parlabene:
Market entry strategy for the Chinese market on the example of Volkswagen - nouveau livre

2012, ISBN: 9783656311430

ID: 117125504

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen. Market entry strategy for the Chinese market on the example of Volkswagen Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Market entry strategy for the Chinese market on the example of Volkswagen als Buch von Laura Parlabene - Laura Parlabene
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Laura Parlabene:
Market entry strategy for the Chinese market on the example of Volkswagen als Buch von Laura Parlabene - edition reliée, livre de poche

ISBN: 9783656311430

ID: 696844096

Market entry strategy for the Chinese market on the example of Volkswagen:Akademische Schriftenreihe. 1. Auflage. Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen:Akademische Schriftenreihe. 1. Auflage. Laura Parlabene Bücher > Wissenschaft > Wirtschaftswissenschaft, GRIN Publishing

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GRIN Publishing:
Market entry strategy for the Chinese market on the example of Volkswagen als Buch von Laura Parlabene - nouveau livre

ISBN: 9783656311430

ID: 820103288

Market entry strategy for the Chinese market on the example of Volkswagen ab 15.99 EURO Akademische Schriftenreihe. 1. Auflage. Market entry strategy for the Chinese market on the example of Volkswagen ab 15.99 EURO Akademische Schriftenreihe. 1. Auflage. Bücher > Wissenschaft > Wirtschaftswissenschaft

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Informations détaillées sur le livre - Market entry strategy for the Chinese market on the example of Volkswagen


EAN (ISBN-13): 9783656311430
ISBN (ISBN-10): 3656311439
Version reliée
Date de parution: 2012
Editeur: GRIN Verlag
32 Pages
Poids: 0,056 kg
Langue: Englisch

Livre dans la base de données depuis 15.09.2008 00:41:02
Livre trouvé récemment le 12.11.2017 19:06:46
ISBN/EAN: 3656311439

ISBN - Autres types d'écriture:
3-656-31143-9, 978-3-656-31143-0


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