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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
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Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 635624875

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 22.02.2011 Buch (dtsch.), GRIN Publishing, .201

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
Livre non disponible
(*)
Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 203134820

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 22.02.2011 Buch (dtsch.), GRIN, .201

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No. 28019636 Frais d'envoizzgl. Versandkosten, Livraison non-comprise
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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
Livre non disponible
(*)
Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: dcffd30bd34cd2d183fe2f707936ad2d

How and with which semiotic means do advertisers create a shocking effect? Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-83645-1, GRIN Publishing

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
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Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 116702976

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Semiotics and Shock Advertisement - Corinna Colette Vellnagel
Livre non disponible
(*)
Corinna Colette Vellnagel:
Semiotics and Shock Advertisement - nouveau livre

2011, ISBN: 9783640836451

ID: 116702976

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore ´´support the free-market economy´´ (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the ´´Get unhooked´´ ads or Antonio Federici´s banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include ´´messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)´´ (Chan et al.: 2007, p. 608). Researchers found out that adverts, which ´´are incongruent with social norms attract attention and are more likely to be retained in memory´´ (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases. How and with which semiotic means do advertisers create a shocking effect? Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

Nouveaux livres Thalia.de
No. 28019636 Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
Details...
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Détails sur le livre
Semiotics and Shock Advertisement
Auteur:

Vellnagel, Corinna Colette

Titre:

Semiotics and Shock Advertisement

ISBN:

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

Informations détaillées sur le livre - Semiotics and Shock Advertisement


EAN (ISBN-13): 9783640836451
ISBN (ISBN-10): 3640836456
Version reliée
Livre de poche
Date de parution: 2011
Editeur: Grin Verlag

Livre dans la base de données depuis 16.01.2009 09:06:36
Livre trouvé récemment le 07.07.2017 17:53:15
ISBN/EAN: 3640836456

ISBN - Autres types d'écriture:
3-640-83645-6, 978-3-640-83645-1


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