Français
France
s'inscrire
Conseils d'eurolivre.fr
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
Livre conseillé
Actualités
Publicité
FILTRE
- 0 Résultats
prix le plus bas: 54,19 €, prix le plus élevé: 59,00 €, prix moyen: 58,04 €
Mobile Commerce - Personalized Mobile Advertising Application Using Bayesian Networks - Xu Jingjun
Livre non disponible
(*)
Xu Jingjun:
Mobile Commerce - Personalized Mobile Advertising Application Using Bayesian Networks - Livres de poche

2009, ISBN: 9783639184983

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 136, [GW: 190g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

Nouveaux livres Booklooker.de
Syndikat Buchdienst
Frais d'envoiVersandkostenfrei, Versand nach Deutschland. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Mobile Commerce - Personalized Mobile Advertising Application Using Bayesian Networks
Livre non disponible
(*)
Mobile Commerce - Personalized Mobile Advertising Application Using Bayesian Networks - Livres de poche

2009, ISBN: 9783639184983

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 190g]

Nouveaux livres Booklooker.de
Syndikat Buchdienst
Frais d'envoiGeen verzendingskosten (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Mobile Commerce - Xu Jingjun
Livre non disponible
(*)
Xu Jingjun:
Mobile Commerce - nouveau livre

ISBN: 9783639184983

ID: af53949af49e891cb0fcc99b352a4256

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices. Bücher / Naturwissenschaften, Medizin, Informatik & Technik / Informatik & EDV, [PU: VDM Verlag Dr. Müller, Saarbrücken]

Nouveaux livres Dodax.de
Nr. 57b8873384603a091fac4b2d Frais d'envoiVersandkosten: 0.0 EUR, Lieferzeit: 6 Tage, DE. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Mobile Commerce - Xu Jingjun
Livre non disponible
(*)
Xu Jingjun:
Mobile Commerce - Livres de poche

2009, ISBN: 363918498X

ID: 4016325481

[EAN: 9783639184983], Neubuch, [PU: Vdm Verlag Dr. Müller Jul 2009], Computers & the Internet|Information Technology, - Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web s interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices. 136 pp. Englisch

Nouveaux livres Abebooks.de
Rheinberg-Buch, Bergisch Gladbach, NRW, Germany [53870650] [Rating: 5 (von 5)]
NEW BOOK Frais d'envoiVersandkostenfrei (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Mobile Commerce - Xu Jingjun
Livre non disponible
(*)
Xu Jingjun:
Mobile Commerce - edition reliée, livre de poche

ISBN: 363918498X

ID: 9783639184983

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web's interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile adverti

Nouveaux livres Bides.de
Bides
Sofort lieferbar Frais d'envoiVersandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.

Détails sur le livre
Mobile Commerce
Auteur:
Titre:
ISBN:

Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of mobile commerce conducted with these devices. Empowered by the Web's interactive and quick-response capabilities, one-to-one mobile marketing is a very promising direct marketing channel. However, the success of mobile commerce largely depends on whether personalization can be utilized to deliver highly personalized and context sensitive information to mobile clients. To realize the personalization function in mobile advertising, Bayesian Network-based user-modeling technique is adopted. We propose that context, content, and user preferences are the important components that can be utilized to achieve personalization effect in mobile advertising application. The collected data of user information from the empirical study is used as prior probabilities for the Bayesian network. The personalized Bayesian Network-based prototype consists of a user model, a context model, a content component and a matching engine to deliver more relevant advertisements to customers through mobile devices.

Informations détaillées sur le livre - Mobile Commerce


EAN (ISBN-13): 9783639184983
ISBN (ISBN-10): 363918498X
Version reliée
Livre de poche
Date de parution: 2009
Editeur: VDM Verlag
136 Pages
Poids: 0,223 kg
Langue: eng/Englisch

Livre dans la base de données depuis 23.03.2010 19:13:28
Livre trouvé récemment le 28.11.2017 12:40:50
ISBN/EAN: 363918498X

ISBN - Autres types d'écriture:
3-639-18498-X, 978-3-639-18498-3


< pour archiver...
Livres en relation