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Visual Images of Organizations - Olga Belova
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Olga Belova:

Visual Images of Organizations - Livres de poche

2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 9.9], [PU: VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Today visual images constitute one of the… Plus…

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Visual Images of Organizations / A Study into the Production of Meaning / Olga Belova / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639091861 - Belova, Olga
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Belova, Olga:

Visual Images of Organizations / A Study into the Production of Meaning / Olga Belova / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639091861 - Livres de poche

ISBN: 9783639091861

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Today visual images constitute one of the mainchannels of communication between public andorganizations. But what do we know about ways inw… Plus…

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Olga Belova:
Visual Images of Organizations: a Study Into the Production of Meaning - Livres de poche

2008

ISBN: 9783639091861

Paperback, Nouveau livre, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO… Plus…

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Olga Belova:
Visual Images of Organizations A Study into the Production of Meaning - Livres de poche

2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 9.3], [PU: VDM Verlag Dr. Müller], New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Establishe… Plus…

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Visual Images of Organizations: A Study into the Production of Meaning [Soft Cover ] - Belova, Olga
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Visual Images of Organizations: A Study into the Production of Meaning [Soft Cover ] - Livres de poche

2008, ISBN: 3639091868

[EAN: 9783639091861], Nouveau livre, [SC: 5.45], [PU: VDM Verlag Dr. Müller], Books

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Visual Images of Organizations: A Study into the Production of Meaning
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ISBN:

3639091868


Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood? What role do authors, viewers, context of viewing and images play in the production of meaning? What are the methods of visual analysis? This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin's phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works.

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EAN (ISBN-13): 9783639091861
ISBN (ISBN-10): 3639091868
Version reliée
Livre de poche
Date de parution: 2008
Editeur: VDM Verlag Dr. Müller
240 Pages
Poids: 0,377 kg
Langue: ger/Deutsch

Livre dans la base de données depuis 2007-06-12T05:08:32+02:00 (Paris)
Page de détail modifiée en dernier sur 2024-01-06T17:51:43+01:00 (Paris)
ISBN/EAN: 3639091868

ISBN - Autres types d'écriture:
3-639-09186-8, 978-3-639-09186-1
Autres types d'écriture et termes associés:
Auteur du livre: olga
Titre du livre: product image, the production meaning, image organization, doing images, the uses images, the meaning meaning study the

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