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Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Saunders, Daveta
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Saunders, Daveta:
Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Livres de poche

2008, ISBN: 9783639031010

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, 148, [GW: 210g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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Shades of Identity: - Saunders, Daveta
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Saunders, Daveta:
Shades of Identity: - Livres de poche

2008, ISBN: 3639031016, Lieferbar binnen 4-6 Wochen

ID: 9783639031010

Internationaler Buchtitel. In englischer Sprache. Verlag: VDM Verlag, Paperback, 148 Seiten, L=220mm, B=150mm, H=9mm, Gew.=237gr, [GR: 17390 - HC/Medienwissenschaften/Sonstiges], Kartoniert/Broschiert, Klappentext: This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African American children in the commercials.

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Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children
Livre non disponible
(*)
Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Livres de poche

2008, ISBN: 9783639031010

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials., [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, [GW: 210g]

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Shades of Identity - Daveta Saunders
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Daveta Saunders:
Shades of Identity - nouveau livre

2007, ISBN: 9783639031010

ID: b09d2b486176e2b66b95ae51831e175c

This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation / Medienwissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Shades of Identity
Livre non disponible
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Shades of Identity - nouveau livre

2007, ISBN: 9783639031010

ID: 6a28b683af46f2e28b42e05e65bdfe82

This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African Buch / Schule & Sprache / Medienwissenschaft, VDM Verlag Dr. Müller

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Détails sur le livre
Shades of Identity:

This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African American children in the commercials.

Informations détaillées sur le livre - Shades of Identity:


EAN (ISBN-13): 9783639031010
ISBN (ISBN-10): 3639031016
Livre de poche
Date de parution: 2008
Editeur: VDM Verlag
148 Pages
Poids: 0,237 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.06.2008 02:17:38
Livre trouvé récemment le 06.07.2017 13:54:23
ISBN/EAN: 3639031016

ISBN - Autres types d'écriture:
3-639-03101-6, 978-3-639-03101-0


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