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Procter & Gamble Europe: Vizir Launch - Stuart White#Jennifer Murray#Ben Beiske
Livre non disponible
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Stuart White#Jennifer Murray#Ben Beiske:
Procter & Gamble Europe: Vizir Launch - nouveau livre

2002, ISBN: 9783638643962

ID: 241623866

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company´s European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies. Procter & Gamble Europe: Vizir Launch Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Procter & Gamble Europe: Vizir Launch - Stuart White#Jennifer Murray#Ben Beiske
Livre non disponible
(*)
Stuart White#Jennifer Murray#Ben Beiske:
Procter & Gamble Europe: Vizir Launch - nouveau livre

2002, ISBN: 9783638643962

ID: 106601921

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company´s European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies. Procter & Gamble Europe: Vizir Launch Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Procter & Gamble Europe - Ben Beiske
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Ben Beiske:
Procter & Gamble Europe - Livres de poche

2002, ISBN: 9783638643962

Paperback, [PU: GRIN Publishing], Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies., Management & Management Techniques

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Procter & Gamble Europe: Vizir Launch - Ben Beiske, Jennifer Murray, Stuart White
Livre non disponible
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Ben Beiske, Jennifer Murray, Stuart White:
Procter & Gamble Europe: Vizir Launch - Livres de poche

2007, ISBN: 3638643964

[SR: 8804022], Paperback, [EAN: 9783638643962], GRIN Publishing, GRIN Publishing, Book, [PU: GRIN Publishing], 2007-06-25, GRIN Publishing, Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade:...., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Procter & Gamble Europe: Vizir Launch - Beiske, Ben; Murray, Jennifer; White, Stuart Dr
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Beiske, Ben; Murray, Jennifer; White, Stuart Dr:
Procter & Gamble Europe: Vizir Launch - Livres de poche

2013, ISBN: 3638643964

ID: 18156725290

[EAN: 9783638643962], Neubuch, [PU: GRIN Verlag]

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Détails sur le livre
Procter & Gamble Europe: Vizir Launch
Auteur:

Beiske, Ben; Murray, Jennifer; White, Stuart

Titre:

Procter & Gamble Europe: Vizir Launch

ISBN:

Scholarly Paper (Advanced Seminar) aus dem Jahr 2002 im Fachbereich Wirtschaft - Handel und Distribution, einseitig bedruckt, Note: 1.1 (A+), NULL (Manchester School of Management), 11 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: This paper addresses the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies.

Informations détaillées sur le livre - Procter & Gamble Europe: Vizir Launch


EAN (ISBN-13): 9783638643962
ISBN (ISBN-10): 3638643964
Livre de poche
Date de parution: 2007
Editeur: GRIN Verlag
60 Pages
Langue: eng/Englisch

Livre dans la base de données depuis 28.08.2007 10:44:48
Livre trouvé récemment le 20.06.2017 15:54:26
ISBN/EAN: 3638643964

ISBN - Autres types d'écriture:
3-638-64396-4, 978-3-638-64396-2


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