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Marketing Genius (Hardcover) - Peter Fisk
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Peter Fisk:

Marketing Genius (Hardcover) - Première édition

2006, ISBN: 1841126810

Edition reliée

[EAN: 9781841126814], Neubuch, [PU: Capstone Publishing, Oxford], Hardcover. The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing… Plus…

NEW BOOK. Frais d'envoi EUR 28.67 CitiRetail, Stevenage, United Kingdom [9235530] [Rating: 4 (von 5)]
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Peter Fisk (PA Knowledge Limited, UK):

Marketing Genius - Livres de poche

2006, ISBN: 1841126810

[EAN: 9781841126814], Gebraucht, sehr guter Zustand, [PU: John Wiley and Sons Ltd, United Kingdom, Oxford], PETER FISK PA KNOWLEDGE LIMITED UK MARKETING GENIUS, The little black book of m… Plus…

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Marketing Genius Peter Fisk Author
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Marketing Genius Peter Fisk Author - nouveau livre

ISBN: 9781841126814

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the… Plus…

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Peter Fisk:
Marketing Genius - edition reliée, livre de poche

2006, ISBN: 1841126810

[EAN: 9781841126814], Gebraucht, guter Zustand, [PU: Capstone], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does aff… Plus…

NOT NEW BOOK. Frais d'envoi EUR 8.21 Discover Books, Toledo, OH, U.S.A. [64434602] [Rating: 5 (von 5)]
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Peter Fisk:
Marketing Genius - edition reliée, livre de poche

2006, ISBN: 1841126810

[EAN: 9781841126814], [PU: Capstone], **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depos… Plus…

Frais d'envoi EUR 10.18 Brit Books, Milton Keynes, United Kingdom [54148132] [Rating: 5 (von 5)]

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Détails sur le livre
Marketing Genius Peter Fisk Author

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." --Hugh Burkitt, CEO, The Marketing Society

Informations détaillées sur le livre - Marketing Genius Peter Fisk Author


EAN (ISBN-13): 9781841126814
ISBN (ISBN-10): 1841126810
Version reliée
Livre de poche
Date de parution: 2006
Editeur: Wiley Core >2
490 Pages
Poids: 0,699 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-03-29T09:11:18+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-12-27T14:15:48+01:00 (Paris)
ISBN/EAN: 1841126810

ISBN - Autres types d'écriture:
1-84112-681-0, 978-1-84112-681-4
Autres types d'écriture et termes associés:
Auteur du livre: peter fisk, mcdonald, burkitt, einstein, brands, black peter, picasso, kevin roberts, kellogg, john hugh roberts, google, cranfield, peter jones, philip kotler
Titre du livre: genius, marketing


Données de l'éditeur

Auteur: Peter Fisk
Titre: Marketing Genius
Editeur: John Wiley & Sons
504 Pages
Date de parution: 2006-02-24
Poids: 0,696 kg
Langue: Anglais
20,90 € (DE)
174mm x 210mm x 32mm

BB; GB; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Unternehmensstrategie

About the author. Turn on. Play. PART 1: Ingenuity: The making of a marketing genius. Track 1. Complexity. Track 2. Expectations. Track 3. Genius. PART 2: Thinking: The mind of a marketing genius. Track 4. Strategy. Track 5. Brands. Track 6. Customers. Track 7. Innovation. PART 3: Competing: The touch of a marketing genius. Track 8. Propositions. Track 9. Experiences. Track 10. Connections. Track 11. Relationships. PART 4: Leading: The impact of a marketing genius. Track 12. Performance. Track 13. Marketers. Track 14. Leadership. Track 15. Futures. PART 5: The genie: Becoming a marketing genius. Genius lab. Genius catalysts. Genius source. Recharge. Index.

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