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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn; Churchill, Gilbert A.
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Iacobucci, Dawn; Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (with Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 1439081018

ID: 14067519100

[EAN: 9781439081013], Livro novo, [PU: Cengage Learning], Business & Economics|Marketing|Research, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today.The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics? research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.

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Marketing Research: Methodological Foundations (with Qualtrics Card) - Iacobucci, Dawn; Churchill, Gilbert A
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Iacobucci, Dawn; Churchill, Gilbert A:
Marketing Research: Methodological Foundations (with Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 9781439081013

ID: 910846855

South-Western College Pub, 2009-10-20. Hardcover. New. Brand New, Gift conditionWe Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!, South-Western College Pub, 2009-10-20

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Marketing Research: Methodological Foundations (With Qualtrics Card) - Iacobucci, Dawn, Churchill, Gilbert A.
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Iacobucci, Dawn, Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (With Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 9781439081013

ID: 13024118458

Hardcover, Great customer service. You will be happy!, Livro novo, P11, [PU: South-Western College Pub]

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Marketing Research: Methodological Foundations (With Qualtrics Card) - Iacobucci, Dawn; Churchill, Gilbert A.
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Iacobucci, Dawn; Churchill, Gilbert A.:
Marketing Research: Methodological Foundations (With Qualtrics Card) - edition reliée, livre de poche

2009, ISBN: 9781439081013

ID: 13778914676

Hardcover, usado, bom estado, 1439081018 Like New Condition., [PU: South-Western College Pub]

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Marketing Research: Methodological Foundations - Iacobucci, Dawn, Professor, and Churchill, Gilbert A, Jr.
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Iacobucci, Dawn, Professor, and Churchill, Gilbert A, Jr.:
Marketing Research: Methodological Foundations - edition reliée, livre de poche

2009, ISBN: 9781439081013

ID: 12900017739

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Détails sur le livre
Marketing Research: Methodological Foundations [With Access Code]
Auteur:

Iacobucci, Dawn; Churchill, Gilbert A. , Jr.

Titre:

Marketing Research: Methodological Foundations [With Access Code]

ISBN:

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Informations détaillées sur le livre - Marketing Research: Methodological Foundations [With Access Code]


EAN (ISBN-13): 9781439081013
ISBN (ISBN-10): 1439081018
Version reliée
Livre de poche
Date de parution: 2009
Editeur: SOUTH WESTERN EDUC PUB
604 Pages
Poids: 1,297 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.09.2010 09:17:10
Livre trouvé récemment le 13.01.2017 14:19:16
ISBN/EAN: 1439081018

ISBN - Autres types d'écriture:
1-4390-8101-8, 978-1-4390-8101-3


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