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Buying in: The Secret Dialogue Between What We Buy and Who We Are - Walker, Rob
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Walker, Rob:
Buying in: The Secret Dialogue Between What We Buy and Who We Are - livre d'occasion

ISBN: 9781400063918

ID: 6023804

"Fascinating ... A compelling blend of cultural anthropology and business journalism." -- Andrea Sachs, " Time Magazine " "An often startling tour of new cultural terrain." -- Laura Miller, Salon "Marked by meticulous research and careful conclusions, this superbly readable book confirms "New York Times" journalist Walker as an expert on consumerism. ... A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..." --" Publisher's Weekly ("starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're told. In "Buying In," "New York Times "Magazine "Consumed" columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before-creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth "agents" touting products to friends and family on behalf of huge corporations. In the process, they-we-have begun to funnel cultural, political, and community activities through connections with brands. Walker explores this changing cultural landscape-including a practice he calls "murketing," blending the terms murky and marketing-by introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, " Buying In "reveals why now, more than ever, we are what we buy-and vice versa. Praise for "Buying In ""Walker ... makes a startling claim: Far from being immune to advertising, as many people think, American consumers are increasingly active participants in the marketing process. ... He] leads readers through a series of lucid case studies to demonstrate that, in many cases, consumers actively participate in infusing a brand with meaning. ... Convincing." -- Jay Dixit, "The Washington Post " "Walker lays out his theory in well-written, entertaining detail." -- Seth Stevenson, "Slate " ""Buying In "delves into the attitudes of the global consumer in the age of Buying in: The Secret Dialogue Between What We Buy and Who We Are Walker, Rob, Random House (NY)

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Buying In - Walker, Rob
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Walker, Rob:
Buying In - nouveau livre

ISBN: 9781400063918

ID: 317693

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buyand vice versa. Business Business eBook, Random House Publishing Group

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Buying In: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker
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Rob Walker:
Buying In: The Secret Dialogue Between What We Buy and Who We Are - edition reliée, livre de poche

ISBN: 9781400063918

ID: 988809851

Random House. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Random House

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Buying In: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker
Livre non disponible
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Rob Walker:
Buying In: The Secret Dialogue Between What We Buy and Who We Are - livre d'occasion

ISBN: 1400063914

ID: 20755242881

[EAN: 9781400063918], Gebraucht, sehr guter Zustand, Business & Economics|Commerce, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, 522 Gramm., [PU: Random House]

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Buying In: The Secret Dialogue Between What We Buy and Who We Are - Rob Walker
Livre non disponible
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Rob Walker:
Buying In: The Secret Dialogue Between What We Buy and Who We Are - edition reliée, livre de poche

ISBN: 9781400063918

ID: 944376647

Random House. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage., Random House

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Détails sur le livre
Buying in: The Secret Dialogue Between What We Buy and Who We Are
Auteur:

Walker, Rob

Titre:

Buying in: The Secret Dialogue Between What We Buy and Who We Are

ISBN:

A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.

Informations détaillées sur le livre - Buying in: The Secret Dialogue Between What We Buy and Who We Are


EAN (ISBN-13): 9781400063918
ISBN (ISBN-10): 1400063914
Version reliée
Livre de poche
Date de parution: 2008
Editeur: RANDOM HOUSE
291 Pages
Poids: 0,544 kg
Langue: eng/Englisch

Livre dans la base de données depuis 30.05.2008 10:44:43
Livre trouvé récemment le 20.07.2017 13:45:54
ISBN/EAN: 1400063914

ISBN - Autres types d'écriture:
1-4000-6391-4, 978-1-4000-6391-8


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