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Measuring Marketing: 110+ Key Metrics Every Marketer Needs (Paperback) - John A. Davis
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John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs (Paperback) - Livres de poche

2013, ISBN: 111815374X

ID: 14533606554

[EAN: 9781118153741], Neubuch, [PU: John Wiley Sons Inc, United States], Language: English . Brand New Book. Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

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Measuring Marketing - John A. Davis
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John A. Davis:
Measuring Marketing - Livres de poche

ISBN: 9781118153741

ID: 9781118153741

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately* Measuring marketing success is difficult, but this book shows what and when to assess* Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.; Gardners; Paperback, John Wiley & Sons Inc

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Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis
Livre non disponible
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John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Livres de poche

2013, ISBN: 111815374X

[SR: 150118], Paperback, [EAN: 9781118153741], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2013-01-18, John Wiley & Sons, Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Measuring Marketing: 110+ Key Metrics Every Marketer Needs - John A. Davis
Livre non disponible
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John A. Davis:
Measuring Marketing: 110+ Key Metrics Every Marketer Needs - Livres de poche

2013, ISBN: 111815374X

[SR: 150118], Paperback, [EAN: 9781118153741], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2013-01-18, John Wiley & Sons, Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Measuring Marketing - John A. Davis
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John A. Davis:
Measuring Marketing - Livres de poche

2013, ISBN: 9781118153741

ID: 20935549

[ED: 2], 2nd Revised edition, Softcover, Buch, [PU: John Wiley & Sons Inc]

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Détails sur le livre
Measuring Marketing
Auteur:

Davis, John A.

Titre:

Measuring Marketing

ISBN:

Paperback. Pub Date :2013-02-11 Pages: 320 Language: English Publisher: Wiley Evaluating marketing performance and decision making more fairlyMarketing has long been considered an art and not a science. but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed In Measuring Marketing:. 103 Key Metrics Every Marketer Needs. Second Edition. one of the worlds leading experts in the field presents the key marketing ratios and metrics Applying these metrics will enable marketers to make better decisions and increase their. accountability for their strategies and activities.This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organizations marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy o...

Informations détaillées sur le livre - Measuring Marketing


EAN (ISBN-13): 9781118153741
ISBN (ISBN-10): 111815374X
Version reliée
Livre de poche
Date de parution: 20130426
Editeur: Wiley John + Sons
320 Pages
Poids: 0,631 kg
Langue: Englisch

Livre dans la base de données depuis 20.08.2012 10:51:03
Livre trouvé récemment le 16.05.2017 10:56:52
ISBN/EAN: 111815374X

ISBN - Autres types d'écriture:
1-118-15374-X, 978-1-118-15374-1


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