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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - Tina Wells
Livre non disponible
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Tina Wells:

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - livre d'occasion

2002, ISBN: 9781118004050

ID: 9781118004050

The Millennial Generation, consisting of young people born between1984 and 2002, is growing up during a confounding time ofrapidtechnological advances coupled with a stubborn recession, ofunprecedented sharing and collaboration against a backdrop oftension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cellphones, iPods, laptops, and iPads. What are these elusive andcomplex creatures thinking? What do they care about? The Millennial Generation, consisting of young people born between1984 and 2002, is growing up during a confounding time ofrapidtechnological advances coupled with a stubborn recession, ofunprecedented sharing and collaboration against a backdrop oftension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cellphones, iPods, laptops, and iPads. What are these elusive andcomplex creatures thinking? What do they care about? And who willget their dollars? In Chasing Youth Culture and Getting It Right, youthmarketing expert Tina Wells delivers a first-hand report on today'skid culture. The Millennial Generation breaks down further intotween (8 to 12), teen (13 to 19), and young adults (20 to 26).Chasing Youth Culture, however, shows readers how to market not toage, but to mind-set. Learn how to speak to this generation'stribes: the Wired Techies, the Conformist, But Somewhat ParadoxicalPreppies, the Always Mellow Alternatives, and the Cutting EdgeIndependents. More wired than any generation before them, Millennials holdgreat power to launch your brand. Get the information you need tofigure out how to deliver to a tribe's values and target the earlyadopters who will inspire others to follow suit. With numerousexamples of organizations who chased the youth demographic and gotit right or who failed to nail their audience, Chasing YouthCulture explains: How technology is rewiring the New MillennialSuch concepts as Warholism, the Millennials' desire andexpectation of fame, and Instanity, the insanity of "Now," and howeach can affect your marketing effortsWhy Lolitas and mean girls are bad for businessHow tween and teen trends will forever change the way we liveand workWhether you're a business professional trying to decode thislucrative market, a parent or aneducator, or a student of socialbehavior eager for a ground-level Books, Business & Economics~~Marketing~~General, Chasing-Youth-Culture-and-Getting-it-Right~~Tina-Wells, 1089968, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Taste, Tina Wells, 1118004051, Wiley, , , , , Wiley

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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - Tina Wells
Livre non disponible
(*)

Tina Wells:

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - livre d'occasion

2002, ISBN: 9781118004050

ID: 9781118004050

The Millennial Generation, consisting of young people born between1984 and 2002, is growing up during a confounding time ofrapidtechnological advances coupled with a stubborn recession, ofunprecedented sharing and collaboration against a backdrop oftension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cellphones, iPods, laptops, and iPads. What are these elusive andcomplex creatures thinking? What do they care about? The Millennial Generation, consisting of young people born between1984 and 2002, is growing up during a confounding time ofrapidtechnological advances coupled with a stubborn recession, ofunprecedented sharing and collaboration against a backdrop oftension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cellphones, iPods, laptops, and iPads. What are these elusive andcomplex creatures thinking? What do they care about? And who willget their dollars? In Chasing Youth Culture and Getting It Right, youthmarketing expert Tina Wells delivers a first-hand report on today'skid culture. The Millennial Generation breaks down further intotween (8 to 12), teen (13 to 19), and young adults (20 to 26).Chasing Youth Culture, however, shows readers how to market not toage, but to mind-set. Learn how to speak to this generation'stribes: the Wired Techies, the Conformist, But Somewhat ParadoxicalPreppies, the Always Mellow Alternatives, and the Cutting EdgeIndependents. More wired than any generation before them, Millennials holdgreat power to launch your brand. Get the information you need tofigure out how to deliver to a tribe's values and target the earlyadopters who will inspire others to follow suit. With numerousexamples of organizations who chased the youth demographic and gotit right or who failed to nail their audience, Chasing YouthCulture explains: How technology is rewiring the New MillennialSuch concepts as Warholism, the Millennials' desire andexpectation of fame, and Instanity, the insanity of "Now," and howeach can affect your marketing effortsWhy Lolitas and mean girls are bad for businessHow tween and teen trends will forever change the way we liveand workWhether you're a business professional trying to decode thislucrative market, a parent or aneducator, or a student of socialbehavior eager for a ground-level Books, Business & Economics~~Marketing~~General, Chasing-Youth-Culture-and-Getting-it-Right~~Tina-Wells, 1119238, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Taste, Tina Wells, 1118004051, Wiley, , , , , Wiley

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MPN: , SKU 9781118004050 Frais d'envoizzgl. Versandkosten, Livraison non-comprise
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - Tina Wells
Livre non disponible
(*)
Tina Wells:
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - nouveau livre

2002

ISBN: 9781118004050

ID: 9781118004050

The Millennial Generation, consisting of young people born between 1984 and 2002, is growing up during a confounding time ofrapid technological advances coupled with a stubborn recession, of unprecedented sharing and collaboration against a backdrop of tension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cell phones, iPods, laptops, and iPads. What are these elusive and complex creatures thinking? What do they care The Millennial Generation, consisting of young people born between 1984 and 2002, is growing up during a confounding time ofrapid technological advances coupled with a stubborn recession, of unprecedented sharing and collaboration against a backdrop of tension and conflict. In the middle of it all, the Millennials sit, deciphering their world-or ignoring it-via their cell phones, iPods, laptops, and iPads. What are these elusive and complex creatures thinking? What do they care about? And who will get their dollars? In Chasing Youth Culture and Getting It Right, youth marketing expert Tina Wells delivers a first-hand report on today's kid culture. The Millennial Generation breaks down further into tween (8 to 12), teen (13 to 19), and young adults (20 to 26). Chasing Youth Culture, however, shows readers how to market not to age, but to mind-set. Learn how to speak to this generation's tribes: the Wired Techies, the Conformist, But Somewhat Paradoxical Preppies, the Always Mellow Alternatives, and the Cutting Edge Independents. More wired than any generation before them, Millennials hold great power to launch your brand. Get the information you need to figure out how to deliver to a tribe's values and target the early adopters who will inspire others to follow suit. With numerous examples of organizations who chased the youth demographic and got it right or who failed to nail their audience, Chasing Youth Culture explains: How technology is rewiring the New Millennial Such concepts as Warholism, the Millennials' desire and expectation of fame, and Instanity, the insanity of "Now," and how each can affect your marketing efforts Why Lolitas and mean girls are bad for business How tween and teen trends will forever change the way we live and work Whether you're a business professional trying to decode this lucrative market, a parent or aneducator, or a student of Books, Business & Economics~~Marketing~~General, Chasing-Youth-Culture-and-Getting-it-Right~~Tina-Wells, 999999999, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Taste, Tina Wells, 1118004051, Wiley, , , , , Wiley

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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Todays Most Powerful Trendsetters and Tastemak - Tina Wells
Livre non disponible
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Tina Wells:
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Todays Most Powerful Trendsetters and Tastemak - nouveau livre

ISBN: 9781118004050

ID: 978111800405

Understand and market to the newest wave of millennialsWhether you''re a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.Inside this unique book, you''ll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audienceUnderstand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and InstantityAuthor has won many honors and much media recognition as a young entrepreneur and youth marketer to watchWant to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic. Tina Wells, Books, Business and Finance, Marketing and Sales, Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Todays Most Powerful Trendsetters and Tastemak Books>Business and Finance>Marketing and Sales, Wiley

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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - Tina Wells
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Tina Wells:
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers - edition reliée, livre de poche

ISBN: 9781118004050

ID: 9781118004050

Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers Chasing-Youth-Culture-and-Getting-it-Right~~Tina-Wells Business>Marketing Strategies>Marketing Strategies Hardcover, Wiley

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Détails sur le livre
Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Auteur:

Wells, Tina

Titre:

Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

ISBN:

1118004051

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes-the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent-and understand their key traits, likes and dislikes, and what kind of adult they will likely become. * Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience * Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity * Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Informations détaillées sur le livre - Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers


EAN (ISBN-13): 9781118004050
ISBN (ISBN-10): 1118004051
Version reliée
Date de parution: 2011
Editeur: John Wiley & Sons
224 Pages
Poids: 0,417 kg
Langue: eng/Englisch

Livre dans la base de données depuis 20.02.2011 23:11:10
Livre trouvé récemment le 22.10.2016 01:30:09
ISBN/EAN: 1118004051

ISBN - Autres types d'écriture:
1-118-00405-1, 978-1-118-00405-0

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