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The Fundamentals of Corporate Communications - Richard Dolphin
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Richard Dolphin:
The Fundamentals of Corporate Communications - nouveau livre

ISBN: 9780750641869

ID: 9780750641869

The Fundamentals of Corporate Communications: Hardback: Butterworth-Heinemann Ltd: 9780750641869: 26 Oct 1998: Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives. The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice Business Communication & Presentation, , , , The Fundamentals of Corporate Communications, Richard Dolphin, 9780750641869, Taylor & Francis Ltd, , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

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Fundamentals of Corporate Communications - Reed, David; Dolphin, Richard
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Reed, David; Dolphin, Richard:
Fundamentals of Corporate Communications - nouveau livre

ISBN: 9780750641869

ID: 535092

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Business Business eBook, Taylor and Francis

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Fundamentals of Corporate Communications - Richard Dolphin
Livre non disponible
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Richard Dolphin:
Fundamentals of Corporate Communications - nouveau livre

2010, ISBN: 9780750641869

Das BuchFundamentals of Corporate Communicationskönnte eine längere Lieferzeit habenSie zahlen eine Versandpauschale für bis zu fünf Bücher Typ:book Fundamentals of Corporate Communications, [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 4945g], [PU: Butterworth-Heinemann, Architectural Press]

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Fundamentals of Corporate Communications (CIM Professional Development) - Richard Dolphin
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Richard Dolphin:
Fundamentals of Corporate Communications (CIM Professional Development) - edition reliée, livre de poche

1998, ISBN: 9780750641869

ID: 825043585

Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition., Routledge, 1998

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Fundamentals of Corporate Communications (CIM Professional Development) - Richard Dolphin
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Richard Dolphin:
Fundamentals of Corporate Communications (CIM Professional Development) - edition reliée, livre de poche

1998, ISBN: 9780750641869

ID: 914618310

Routledge. Hardcover. Used; Good. . 10/26/1998, Routledge

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Détails sur le livre
Fundamentals of Corporate Communications
Auteur:

Dolphin, Richard

Titre:

Fundamentals of Corporate Communications

ISBN:

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Informations détaillées sur le livre - Fundamentals of Corporate Communications


EAN (ISBN-13): 9780750641869
ISBN (ISBN-10): 075064186X
Version reliée
Date de parution: 1998
Editeur: ELSEVIER LTD
240 Pages
Poids: 0,508 kg
Langue: eng/Englisch

Livre dans la base de données depuis 16.04.2007 23:40:39
Livre trouvé récemment le 21.12.2016 21:10:15
ISBN/EAN: 075064186X

ISBN - Autres types d'écriture:
0-7506-4186-X, 978-0-7506-4186-9


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