. .
Français
France
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
s'inscrire

Connectez-vous avec Facebook:

S'inscrire
Mot de passe oublié?


Historique de recherche
Liste pense-bête
Liens vers eurolivre.fr

Partager ce livre sur…
Livre conseillé
Actualités
Conseils d'eurolivre.fr
Publicité
FILTRE
- 0 Résultats
prix le plus bas: 9,99 €, prix le plus élevé: 50,06 €, prix moyen: 25,42 €
Brand Lands, Hot Spots & Cool Places - Christian Mikunda
Livre non disponible
(*)
Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - nouveau livre

2006, ISBN: 9780749445737

ID: 105315972

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.01.2006 Buch (fremdspr.), Kogan Page, .200

Nouveaux livres Buch.ch
No. 11337739 Frais d'envoizzgl. Versandkosten, Livraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Brand Lands, Hot Spots & Cool Places - Christian Mikunda
Livre non disponible
(*)
Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - nouveau livre

ISBN: 9780749445737

ID: 281b010fcb2efb9f97808897f130327b

From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of 'third places'. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4573-7, Kogan Page

Nouveaux livres Buch.de
Nr. 11337739 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Andrea Blomen
Livre non disponible
(*)
Andrea Blomen:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Livres de poche

2006, ISBN: 0749445734

ID: 13727725222

[EAN: 9780749445737], Gebraucht, sehr guter Zustand, [SC: 3.0], [PU: Kogan Page,], Business & Economics|Advertising & Promotion, Buch ist etwas verlagert (wellig), Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 303009 Sprache: Englisch Gewicht in Gramm: 455

livre d'occasion ZVAB.com
Modernes Antiquariat an der Kyll, Lissendorf, Germany [58301726] [Rating: 5 (von 5)]
NOT NEW BOOK Frais d'envoi EUR 3.00
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Mikunda, Christian
Livre non disponible
(*)
Mikunda, Christian:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Livres de poche

2006, ISBN: 9780749445737

[PU: Kogan Page], 221 Seiten Taschenbuch Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 236367, [SC: 1.65], gebraucht sehr gut, gewerbliches Angebot, [GW: 430g]

livre d'occasion Booklooker.de
Buchladen an der Kyll
Frais d'envoiVersand nach Deutschland (EUR 1.65)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Andrea Blomen
Livre non disponible
(*)
Andrea Blomen:
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Livres de poche

2006, ISBN: 0749445734

ID: 367100

Paperback Broschiert Buch ist etwas verlagert (wellig), Cover leicht berieben und kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 303009 gebraucht; gut, [PU:Kogan Page,]

livre d'occasion Achtung-Buecher.de
Modernes Antiquariat an der Kyll Vegelahn Kurt, 54587 Lissendorf
Frais d'envoiVersandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.

Détails sur le livre
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Auteur:

Mikunda, Christian

Titre:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

ISBN:

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business.

Informations détaillées sur le livre - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749445737
ISBN (ISBN-10): 0749445734
Livre de poche
Date de parution: 2006
Editeur: Kogan Page
221 Pages
Poids: 0,440 kg
Langue: eng/Englisch

Livre dans la base de données depuis 08.05.2007 12:12:00
Livre trouvé récemment le 29.03.2017 10:12:32
ISBN/EAN: 0749445734

ISBN - Autres types d'écriture:
0-7494-4573-4, 978-0-7494-4573-7


< pour archiver...
Livres en relation