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Martin Lindstrom, Patricia B. Seybold:

Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands - Livres de poche

ISBN: 9780749442842

Kogan Page. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/s… Plus…

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Lindstrom, Martin, Seybold, Patricia B:

Brandchild : Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - livre d'occasion

ISBN: 9780749442842

Kogan Page, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have min… Plus…

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Lindstrom, Martin, Seybold, Patricia B:
Brandchild : Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - livre d'occasion

ISBN: 9780749442842

Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Kogan P… Plus…

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LINDSTROM, Martin:
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - Livres de poche

ISBN: 9780749442842

Paperback. Very Good., 3

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LINDSTROM, Martin:
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands - Livres de poche

ISBN: 9780749442842

Paperback. Good., 2.5

Frais d'envoi EUR 3.35 World of Books Ltd

1Comme certaines plateformes ne transmettent pas les conditions d'expédition et que celles-ci peuvent dépendre du pays de livraison, du prix d'achat, du poids et de la taille de l'article, d'une éventuelle adhésion de la plateforme, d'une livraison directe par la plateforme ou via un prestataire tiers (Marketplace), etc. il est possible que les frais de livraison indiqués par eurolivre ne correspondent pas à ceux de la plateforme qui propose l'article.

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Détails sur le livre
BrandChild

Praise and Reviews ¿This is a must read book¿ Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation¿¿ - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management ¿BRANDchild will be a valuable addition to our industry¿s literature.¿ - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson ¿Lindstrom¿s fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.¿ - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world¿s most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids¿ trends and fascinating marketing techniques. Packed with practical advice on how to create kids¿ brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Informations détaillées sur le livre - BrandChild


EAN (ISBN-13): 9780749442842
ISBN (ISBN-10): 0749442840
Version reliée
Livre de poche
Date de parution: 2004
Editeur: Kogan Page Ltd
320 Pages
Poids: 0,644 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2007-05-31T02:41:29+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-11-28T16:21:08+01:00 (Paris)
ISBN/EAN: 0749442840

ISBN - Autres types d'écriture:
0-7494-4284-0, 978-0-7494-4284-2
Autres types d'écriture et termes associés:
Auteur du livre: seybold, martin lindstrom, martin page, martin lindström, kotler philip, martin johnson
Titre du livre: brandchild remarkable insights into minds today global kids their relationships with brands, kid, relations, page, the global mind, other minds, mann brand


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