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Sony: A Private Life - John Nathan
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John Nathan:
Sony: A Private Life - Livres de poche

2001, ISBN: 0618126945

[SR: 1264595], Paperback, [EAN: 9780618126941], Mariner Books, Mariner Books, Book, [PU: Mariner Books], 2001-04-05, Mariner Books, Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune)., Sony's cofounders, Masaru Ibuka and Akio Morita, met near the end of World War II. Ibuka was an engineer with a childlike love for gadgetry and technology; Morita, a pragmatic physicist who arranged to be away from his military unit on the day Japan surrendered, fearful that all officers would be ordered to commit ritual suicide. (He guessed correctly.) Together they founded Tokyo Telecommunications Engineering Co., Ltd., the forerunner of Sony, in 1946, using loans from Morita's wealthy family for startup capital. But even that wasn't as simple as it seems. First, Morita had to be released from his obligation, as first-born son, to take over the family sake business. The very Japaneseness of that moment goes a long way toward illustrating the exotic charm of Sony: The Private Life. John Nathan is a professor of Japanese culture at the University of California, Santa Barbara, and speaks and understands the nuanced Japanese like a native. He was given extraordinary access to Sony employees, and found some of them telling him company secrets that had never been revealed to outsiders. (In international business, the electronics giant has traditionally been regarded as a black hole; information goes in, but it never comes out.) From these intimate revelations, he tells a story of a company that to Western observers always seemed like a bottom-line-oriented conglomerate. The reality, he writes, is that Sony has always operated via intense personal relationships and loyalties--in that sense, in a very Japanese way. Even the company's disastrous decision to buy Columbia Pictures came from top Sony executives' desire to honor Morita, who'd always wanted to own a movie studio. Although that decision ultimately cost Sony billions of dollars, it pleased the man who mattered. --Lou Schuler, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books

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Sony - John Nathan
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Sony - livre d'occasion

ISBN: 0618126945

ID: 4478441

Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune). accounting and finance,asia,biography and history,business,business and investing,company profiles,engineering,history,industrial relations,industries and professions Accounting & Finance, Houghton Mifflin Harcourt Publishing Company

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Sony - John Nathan
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John Nathan:
Sony - Livres de poche

2001, ISBN: 9780618126941

ID: 13503490841

Trade paperback, Gebraucht, guter Zustand, Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Mariner Books]

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Sony - John Nathan
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Sony - livre d'occasion

ISBN: 9780618126941

ID: 536598795

Mariner Books. Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Mariner Books

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Sony - John Nathan
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John Nathan:
Sony - Livres de poche

ISBN: 9780618126941

ID: 9780618126941

Sony Sony~~John-Nathan Business>Business Profiles>Busn Profiles Paperback, Houghton Mifflin Harcourt

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Sony
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John Nathan uncovers the secrets of Sony's success in this thorough and entertaining history of the company that rose out of the ashes of World War II and came to embody Japan's postwar resurrection.

Informations détaillées sur le livre - Sony


EAN (ISBN-13): 9780618126941
ISBN (ISBN-10): 0618126945
Livre de poche
Date de parution: 2001
Editeur: Mariner Books
400 Pages
Poids: 0,476 kg
Langue: eng/Englisch

Livre dans la base de données depuis 26.11.2007 20:57:14
Livre trouvé récemment le 23.12.2017 00:52:25
ISBN/EAN: 0618126945

ISBN - Autres types d'écriture:
0-618-12694-5, 978-0-618-12694-1


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