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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - James B. Twitchell
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James B. Twitchell:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Livres de poche

2001, ISBN: 0609807234

[SR: 536354], Paperback, [EAN: 9780609807231], Broadway Books, Broadway Books, Book, [PU: Broadway Books], 2001-12-26, Broadway Books, James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon , James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home. There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 9, History, 4762, Africa, 4808, Americas, 16252761, Arctic & Antarctica, 4884, Asia, 4921, Australia & Oceania, 4935, Europe, 4995, Middle East, 5032, Russia, 4853, United States, 5035, World, 4873, Ancient Civilizations, 5011, Military, 4987, Historical Study & Educational Resources, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 4556, Popular Culture, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - James B. Twitchell
Livre non disponible
(*)
James B. Twitchell:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Livres de poche

2001, ISBN: 0609807234

[SR: 536354], Paperback, [EAN: 9780609807231], Broadway Books, Broadway Books, Book, [PU: Broadway Books], 2001-12-26, Broadway Books, James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon , James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home. There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 9, History, 4762, Africa, 4808, Americas, 16252761, Arctic & Antarctica, 4884, Asia, 4921, Australia & Oceania, 4935, Europe, 4995, Middle East, 5032, Russia, 4853, United States, 5035, World, 4873, Ancient Civilizations, 5011, Military, 4987, Historical Study & Educational Resources, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 4556, Popular Culture, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - James B. Twitchell
Livre non disponible
(*)
James B. Twitchell:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Livres de poche

2001, ISBN: 0609807234

[SR: 536354], Paperback, [EAN: 9780609807231], Broadway Books, Broadway Books, Book, [PU: Broadway Books], 2001-12-26, Broadway Books, James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon , James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home. There are all kinds of cool stories in this breezy book: how Anacin's $8,200 TV spot depicting a hammer in the headache sufferer's head earned $36 million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 9, History, 4762, Africa, 4808, Americas, 16252761, Arctic & Antarctica, 4884, Asia, 4921, Australia & Oceania, 4935, Europe, 4995, Middle East, 5032, Russia, 4853, United States, 5035, World, 4873, Ancient Civilizations, 5011, Military, 4987, Historical Study & Educational Resources, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 4556, Popular Culture, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - James Twitchell
Livre non disponible
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James Twitchell:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - nouveau livre

ISBN: 9780609807231

ID: 978060980723

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. James Twitchell, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Crown/Archetype

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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Twitchell, James B.
Livre non disponible
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Twitchell, James B.:
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - livre d'occasion

ISBN: 9780609807231

ID: 2273525

James Twitchell takes an in-depth look at the ads and ad campaigns--and their creators--that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's "Just Do It, " Clairol's "Does She or Doesn't She?, " Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world--these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Twitchell, James B., Broadway Books

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Détails sur le livre
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Informations détaillées sur le livre - Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All


EAN (ISBN-13): 9780609807231
ISBN (ISBN-10): 0609807234
Livre de poche
Date de parution: 2001
Editeur: THREE RIVERS PR
240 Pages
Poids: 0,449 kg
Langue: eng/Englisch

Livre dans la base de données depuis 24.05.2007 13:54:10
Livre trouvé récemment le 19.11.2017 18:05:46
ISBN/EAN: 0609807234

ISBN - Autres types d'écriture:
0-609-80723-4, 978-0-609-80723-1


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