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Cases in Consumer Behaviour - Gerrit; Raaij, W.F. Van Antonides
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Gerrit; Raaij, W.F. Van Antonides:
Cases in Consumer Behaviour - nouveau livre

ISBN: 9780471987819

ID: 687487191

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch ´´Consumer Behaviour: A New Perspective´´. (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor s Manual is available from the publisher for lecturers using the casebook. This fascinating and instructive guide to understanding consumer behavior features 20 case studies that reflect the major themes in the contemporary discourse in the field. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 28.04.1999 Buch (fremdspr.), John Wiley & Sons, .199

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Cases in Consumer Behaviour - Gerrit; Raaij, W.F. Van Antonides
Livre non disponible
(*)
Gerrit; Raaij, W.F. Van Antonides:
Cases in Consumer Behaviour - nouveau livre

ISBN: 9780471987819

ID: 798930887

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch ´´Consumer Behaviour: A New Perspective´´. (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor s Manual is available from the publisher for lecturers using the casebook. This fascinating and instructive guide to understanding consumer behavior features 20 case studies that reflect the major themes in the contemporary discourse in the field. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Cases in Consumer Behaviour
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Cases in Consumer Behaviour - nouveau livre

ISBN: 9780471987819

ID: 978047198781

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor''s Manual is available from the publisher for lecturers using the casebook. Books, Business and Finance, Marketing and Sales, Consumer Behaviour, Cases in Consumer Behaviour Books>Business and Finance>Marketing and Sales>Consumer Behaviour, Wiley

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Cases in Consumer Behaviour - Gerrit Antonides
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Cases in Consumer Behaviour - Livres de poche

ISBN: 0471987816

[SR: 1827160], Paperback, [EAN: 9780471987819], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 1999-06-16, John Wiley & Sons, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Cases in Consumer Behaviour - Gerrit Antonides
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Gerrit Antonides:
Cases in Consumer Behaviour - Livres de poche

1999, ISBN: 0471987816

ID: 21698196963

[EAN: 9780471987819], Neubuch, [PU: John Wiley & Sons], VERBRAUCHERVERHALTEN, Business & Economics|Consumer Behavior, Neu Neuware, Importqualität, auf Lager, Versand per Büchersendung - Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch 'Consumer Behaviour: A New Perspective'. (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: 184 pp. Englisch

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Cases in Consumer Behaviour

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

Informations détaillées sur le livre - Cases in Consumer Behaviour


EAN (ISBN-13): 9780471987819
ISBN (ISBN-10): 0471987816
Livre de poche
Date de parution: 1999
Editeur: John Wiley & Sons
180 Pages
Poids: 0,263 kg
Langue: eng/Englisch

Livre dans la base de données depuis 10.12.2007 10:47:15
Livre trouvé récemment le 07.09.2017 12:09:07
ISBN/EAN: 0471987816

ISBN - Autres types d'écriture:
0-471-98781-6, 978-0-471-98781-9


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