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Cbi Series in Practical Strategy, Multinational Strategic Alliances - Robert J. Mockler
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Robert J. Mockler:
Cbi Series in Practical Strategy, Multinational Strategic Alliances - nouveau livre

ISBN: 9780471987758

ID: 199433046

Multinational Strategic Alliances Robert J. Mockler St. John´s University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today´s working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical ´how-to-do-it´ material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances. Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, dass die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. Multinational strategic allian Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 07.05.1999 Buch (fremdspr.), Crystal Dreams Pub, .199

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Cbi Series in Practical Strategy, Multinational Strategic Alliances - Robert J. Mockler
Livre non disponible
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Robert J. Mockler:
Cbi Series in Practical Strategy, Multinational Strategic Alliances - nouveau livre

ISBN: 9780471987758

ID: 185137255

Multinational Strategic Alliances Robert J. Mockler St. John´s University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today´s working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical ´how-to-do-it´ material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances. Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, dass die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. Multinational strategic allian Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 07.05.1999, Crystal Dreams Pub, .199

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Cbi Series in Practical Strategy, Multinational Strategic Alliances - Robert J. Mockler
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Robert J. Mockler:
Cbi Series in Practical Strategy, Multinational Strategic Alliances - nouveau livre

ISBN: 9780471987758

ID: 836139478

Multinational Strategic Alliances Robert J. Mockler St. John´s University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today´s working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical ´how-to-do-it´ material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances. Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, daß die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. Multinational strategic allian Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Cbi Series in Practical Strategy, Multinational Strategic Alliances - Robert J. Mockler
Livre non disponible
(*)
Robert J. Mockler:
Cbi Series in Practical Strategy, Multinational Strategic Alliances - nouveau livre

ISBN: 9780471987758

ID: 836139478

Multinational Strategic Alliances Robert J. Mockler St. John´s University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today´s working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical ´how-to-do-it´ material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances. Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, daß die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. Multinational strategic allian Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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Cbi Series in Practical Strategy, Multinational Strategic Alliances - Mockler
Livre non disponible
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Mockler:
Cbi Series in Practical Strategy, Multinational Strategic Alliances - nouveau livre

ISBN: 9780471987758

ID: 836139478

Multinational Strategic Alliances Robert J. Mockler St. John´s University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today´s working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical ´how-to-do-it´ material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances. Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, daß die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. Multinational strategic allian Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons

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No. 1945002 Frais d'envoi, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
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Détails sur le livre
Cbi Series in Practical Strategy, Multinational Strategic Alliances

Multinationale strategische Vereinbarungen zwischen Unternehmen sind keineswegs neu - trotzdem zeigen aktuelle Forschungsergebnisse, daß die meisten dieser Abmachungen ihr Ziel schlicht verfehlen. Wo liegen die Ursachen? Der Autor versucht anhand zahlreicher Fallstudien, dem Thema auf den Grund zu gehen, diskutiert auch Aspekte der kulturellen Vielfalt, der Kommunikation und des Führungsstils und zeigt - nicht zuletzt - Alternativen zur gegenwärtigen Praxis auf. (03/99)

Informations détaillées sur le livre - Cbi Series in Practical Strategy, Multinational Strategic Alliances


EAN (ISBN-13): 9780471987758
ISBN (ISBN-10): 0471987751
Version reliée
Date de parution: 1999
Editeur: CRYSTAL DREAMS PUB
266 Pages
Poids: 0,522 kg
Langue: eng/Englisch

Livre dans la base de données depuis 18.05.2007 10:11:17
Livre trouvé récemment le 13.11.2017 23:30:48
ISBN/EAN: 0471987751

ISBN - Autres types d'écriture:
0-471-98775-1, 978-0-471-98775-8


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