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Service Management: Strategy and Leadership in Service Business - Richard Normann
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Richard Normann:

Service Management: Strategy and Leadership in Service Business - nouveau livre

ISBN: 9780471494393

ID: 631520641

In the world of industry and management producing ´intangible products´ poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations This classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical action. It also evokes an alternative perspective on services, namely that of refocusing attention from the production and the product to the value creation process of customers. With these perspectivess every company todays needs to see itself as a service company. The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation -but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as - more generally -the role of services in society. Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations. Die Produktion ´immaterieller Produkte´ stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertschöpfungsprozess durch den Kunden beinhaltet. Ausschlaggebend für erfolgreiches Service Management sind ein rationalisiertes Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley and Sons Ltd

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Service Management 3e: Strategy and Leadership in the Service Business - Richard Normann
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Richard Normann:

Service Management 3e: Strategy and Leadership in the Service Business - Livres de poche

2001, ISBN: 0471494399

[SR: 770558], Paperback, [EAN: 9780471494393], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 2001-01-02, John Wiley & Sons, Intended for high-level executives in organizations whose 'products' have a high immaterial content, such as service, image or know-how, this work aims to be a comprehensive discussion of the management of service businesses, based on several years' research and consultation., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268297, Organisational Theory & Behaviour, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Service Management 3e: Strategy and Leadership in the Service Business - Normann, R.
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Normann, R.:
Service Management 3e: Strategy and Leadership in the Service Business - Livres de poche

2001

ISBN: 9780471494393

ID: 905967516

John Wiley & Sons, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. , 500grams, ISBN:9780471494393, John Wiley & Sons, 2001

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Service Management: Strategy and Leadership in Service Business, 3rd Edition - Richard Normann
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Richard Normann:
Service Management: Strategy and Leadership in Service Business, 3rd Edition - Livres de poche

2001, ISBN: 9780471494393

ID: 13758265311

Paperback, Neubuch, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: Wiley]

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Service Management : Strategy and Leadership in Service Business, 3rd Edition - Normann, Richard
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Normann, Richard:
Service Management : Strategy and Leadership in Service Business, 3rd Edition - Livres de poche

2001, ISBN: 0471494399

ID: 18243091344

[EAN: 9780471494393], Neubuch, [PU: Wiley], Business & Economics|Management

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Détails sur le livre
Service Management: Strategy and Leadership in Service Business
Auteur:

Normann, Richard A.; Normann

Titre:

Service Management: Strategy and Leadership in Service Business

ISBN:

0471494399

Die Produktion 'immaterieller Produkte' stellt das Management vor eine große Herausforderung. Diese aktualisierte und überarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertschöpfungsprozeß durch den Kunden beinhaltet. Ausschlaggebend für erfolgreiches Service Management sind ein rationalisiertes Managementsystem und eine gute Unternehmensführung. Diese 3. Auflage untersucht inbesondere noch die Bedeutung der Technologie für den Dienstleistsbereich sowie die allgemeine Bedeutung von Dienstleistungen in der Gesellschaft. Ein verständlich geschriebener Leitfaden: Er vermittelt praxisnahes Wissen, das leicht umgesetzt werden kann.

Informations détaillées sur le livre - Service Management: Strategy and Leadership in Service Business


EAN (ISBN-13): 9780471494393
ISBN (ISBN-10): 0471494399
Version reliée
Livre de poche
Date de parution: 2001
Editeur: John Wiley & Sons
256 Pages
Poids: 0,408 kg
Langue: eng/Englisch

Livre dans la base de données depuis 01.03.2007 17:56:02
Livre trouvé récemment le 08.03.2017 14:58:14
ISBN/EAN: 0471494399

ISBN - Autres types d'écriture:
0-471-49439-9, 978-0-471-49439-3

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