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Advertising by Design: Generating and Designing Creative Ideas Across Media - Robin Landa
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Robin Landa:

Advertising by Design: Generating and Designing Creative Ideas Across Media - nouveau livre

ISBN: 9780470362686

ID: 978047036268

Don''t miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans. -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising. -- Alan Rado, IADT/Harrington College of Design The most enlightening textbook on advertising I''ve ever seen. A must-read for any student of the ad biz. -- Drew Neisser, CEO, Renegade So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it''s still all about doing beautiful work. -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon Robin Landa, Books, Advertising by Design: Generating and Designing Creative Ideas Across Media Books, Wiley

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Advertising by Design - Landa, Robin
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Landa, Robin:

Advertising by Design - nouveau livre

ISBN: 9780470362686

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Don't miss the new updated edition of the complete guide to thecreative processes behind successful advertising design. The second edition of Advertising by Design has beendeveloped and greatly expanded. Sill the most comprehensive text oncreative concept generation and designing for advertising, the bookincludes a number of features that make it an effective tool forinstructors, students, or anyone interested in this field. Thisincludes a practical approach to generating and designing creativeintegrated-media advertising for brands, organizations, and causesthat encompasses brand-building through engagement, communitybuilding, added value, and entertainment. Fully supplemented with interviews from esteemed creativedirectors, along with real-world examples, Advertising by Design isboth a perfect text for courses that incorporate advertisingconcepts and design, and a valuable reference for anyone interestedin the creative side of advertising. "While the blank piece of paper is exciting, it can also be avery scary place. Robin Landa has created a valuable tool forjump-starting the creative process across all platforms. This bookis a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide,Boston "This is still the quintessential, step-by-step textbook foranyone interested in learning or teaching the fundamentals ofadvertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. Amust-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world.Very few books get it right about the evolution of creative. Thisone does, from strategy to storytelling to multiple mediasolutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor ofAdvertising, University of Oregon Business Business eBook, Wiley

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Advertising by Design: Generating and Designing Creative Ideas Across Media - Robin Landa
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Robin Landa:
Advertising by Design: Generating and Designing Creative Ideas Across Media - Livres de poche

2010

ISBN: 0470362685

[SR: 505739], Paperback, [EAN: 9780470362686], Wiley, Wiley, Book, [PU: Wiley], Wiley, Paperback Pages Number: 288 Language: English. In Publisher: Wiley; 2 (October 12. 2010). Dont miss the the new updated edition of the the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising. the book includes a number of features that make it an effective tool for instructors. students. or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for ands. organizations. and causes that encompasses and-building through engagement. community building. added value. and entertainment.Fully supplemented with interviews from esteemed creative directors. along with real-world examples. Advertising by Des..., 934758, Commercial, 934746, Graphic Design, 336930011, Design & Decorative Arts, 933484, Arts & Photography, 927726, Subjects, 916520, Books, 935814, Advertising, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952330, Advertising, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305441, Business & Finance, 15305451, Accounting, 690344011, Banking, 15305521, Business Communication, 690345011, Business Development, 15305531, Business Ethics, 690352011, Business Law, 15305551, Economics, 690346011, Enterpeneurship, 15305601, Finance, 15305641, Human Resources, 690347011, International Business, 690348011, Investments & Securities, 690349011, Management, 15305671, Marketing, 690350011, Real Estate, 690351011, Sales, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Advertising by Design: Generating and Designing Creative Ideas Across Media - Robin Landa
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Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington Colleg accounting,advertising,arts music and photography,business,business and finance,business and investing,economics,graphic design,marketing and sales,techniques Marketing & Sales, Wiley

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Advertising by design generating and designing creative ideas across media, 2nd ed - Landa
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Landa:
Advertising by design generating and designing creative ideas across media, 2nd ed - nouveau livre

ISBN: 9780470362686

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Dont miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.While the blank piece of paper is exciting, it can, [PU: Wiley]

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Détails sur le livre
Advertising by Design
Auteur:

Landa, Robin

Titre:

Advertising by Design

ISBN:

0470362685

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Informations détaillées sur le livre - Advertising by Design


EAN (ISBN-13): 9780470362686
ISBN (ISBN-10): 0470362685
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Wiley John + Sons
271 Pages
Poids: 0,955 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.11.2009 08:25:59
Livre trouvé récemment le 21.03.2017 10:54:13
ISBN/EAN: 0470362685

ISBN - Autres types d'écriture:
0-470-36268-5, 978-0-470-36268-6

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