Français
France
s'inscrire
Conseils d'eurolivre.fr
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
Livre conseillé
Actualités
Publicité
FILTRE
- 0 Résultats
prix le plus bas: 2,10 €, prix le plus élevé: 149,99 €, prix moyen: 63,50 €
Implementing CRM: From Technology to Knowledge - David Finnegan#Leslie P. Willcocks
Livre non disponible
(*)
David Finnegan#Leslie P. Willcocks:
Implementing CRM: From Technology to Knowledge - nouveau livre

ISBN: 9780470065266

ID: 737833027

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization´s ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea. Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

Nouveaux livres Thalia.de
No. 14418050 Frais d'envoi, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) - David Finnegan, Leslie P. Willcocks
Livre non disponible
(*)
David Finnegan, Leslie P. Willcocks:
Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) - edition reliée, livre de poche

ISBN: 9780470065266

ID: 922919038

Wiley. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage., Wiley

livre d'occasion Biblio.com
Discover Books
Frais d'envoi EUR 7.62
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Implementing CRM: From Technology to Knowledge - David Finnegan
Livre non disponible
(*)
David Finnegan:
Implementing CRM: From Technology to Knowledge - edition reliée, livre de poche

ISBN: 9780470065266

ID: 9780470065266

Implementing CRM: From Technology to Knowledge Implementing-CRM~~David-Finnegan Business>Management>Mgt/Leadership Hardcover, Wiley

Nouveaux livres Barnesandnoble.com
new Frais d'envoizzgl. Versandkosten, Livraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) - Leslie P. Willcocks
Livre non disponible
(*)
Leslie P. Willcocks:
Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems) - edition reliée, livre de poche

ISBN: 9780470065266

ID: 742755796

Hardback. Very Good.

livre d'occasion Biblio.com
World of Books Ltd
Frais d'envoi EUR 4.64
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Implementing Crm: From Technology To Knowledge - Leslie P. Willcocks
Livre non disponible
(*)
Leslie P. Willcocks:
Implementing Crm: From Technology To Knowledge - nouveau livre

ISBN: 9780470065266

ID: 67344993_nw

Livre, [PU: Wiley]

Nouveaux livres Priceminister.com
Priceminister
Frais d'envoiFrance. (EUR 0.01)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.

Détails sur le livre
Implementing CRM: From Technology to Knowledge

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge. Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.

Informations détaillées sur le livre - Implementing CRM: From Technology to Knowledge


EAN (ISBN-13): 9780470065266
ISBN (ISBN-10): 0470065265
Version reliée
Date de parution: 2007
Editeur: John Wiley & Sons
327 Pages
Poids: 0,621 kg
Langue: eng/Englisch

Livre dans la base de données depuis 30.05.2007 11:25:03
Livre trouvé récemment le 29.10.2017 14:29:34
ISBN/EAN: 0470065265

ISBN - Autres types d'écriture:
0-470-06526-5, 978-0-470-06526-6


< pour archiver...
Livres en relation