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Pimpin' Ain't Easy: Selling Black Entertainment Television
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Pimpin' Ain't Easy: Selling Black Entertainment Television - nouveau livre

2000, ISBN: 9780415976787

ID: 9780415976787

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies. Textbooks New, Books~~Performing Arts~~Television~~History & Criticism, Pimpin-AinT-Easy~~Beretta-E-Smith-Shomade, , , , , , , , , , Taylor & Francis

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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy: Selling Black Entertainment Television - nouveau livre

ISBN: 9780415976787

ID: c4d5855651183060156ed7433749519d

Selling Black Entertainment Television Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-97678-7, Routledge Chapman Hall

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Pimpin' Ain't Easy - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy - edition reliée, livre de poche

ISBN: 9780415976787

Hardback, [PU: Taylor & Francis Ltd], Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities., Media Studies

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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy: Selling Black Entertainment Television - edition reliée, livre de poche

ISBN: 9780415976787

ID: 9780415976787

Pimpin' Ain't Easy: Selling Black Entertainment Television Pimpin-AinT-Easy~~Beretta-E-Smith-Shomade African American>African American>African America Hardcover, Taylor & Francis

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Pimpin' Ain't Easy - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy - edition reliée, livre de poche

2007, ISBN: 9780415976787

ID: 7372256

Hardcover, Buch, [PU: Routledge]

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Pimpin' Ain't Easy: Selling Black Entertainment Television

Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities.

Informations détaillées sur le livre - Pimpin' Ain't Easy: Selling Black Entertainment Television


EAN (ISBN-13): 9780415976787
ISBN (ISBN-10): 0415976782
Version reliée
Date de parution: 2007
Editeur: ROUTLEDGE CHAPMAN & HALL
210 Pages
Poids: 0,753 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.03.2008 20:52:44
Livre trouvé récemment le 23.10.2017 13:10:54
ISBN/EAN: 0415976782

ISBN - Autres types d'écriture:
0-415-97678-2, 978-0-415-97678-7


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