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Olympic Marketing - Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin
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Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin:
Olympic Marketing - nouveau livre

2012, ISBN: 9780415587877

ID: 203687379

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.06.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
Livre non disponible
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Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - nouveau livre

2012, ISBN: 9780415587877

ID: 208054704

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.05.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
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Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - nouveau livre

2008, ISBN: 9780415587877

ID: f8efa0733f8921a2e487063f088716c5

Olympic Marketing The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-58787-7, Routledge Chapman Hall

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
Livre non disponible
(*)
Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - nouveau livre

2008, ISBN: 9780415587877

ID: 676573420

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Olympic Marketing - Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
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Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin:
Olympic Marketing - livre d'occasion

2008, ISBN: 0415587875

ID: 8573235

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. used books,books Books, Routledge

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Détails sur le livre
Olympic Marketing
Auteur:

Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

Titre:

Olympic Marketing

ISBN:

Informations détaillées sur le livre - Olympic Marketing


EAN (ISBN-13): 9780415587877
ISBN (ISBN-10): 0415587875
Version reliée
Livre de poche
Date de parution: 2012
Editeur: Taylor & Francis Ltd.
271 Pages
Poids: 0,454 kg
Langue: Englisch

Livre dans la base de données depuis 04.01.2009 23:39:51
Livre trouvé récemment le 28.03.2017 15:32:23
ISBN/EAN: 0415587875

ISBN - Autres types d'écriture:
0-415-58787-5, 978-0-415-58787-7


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