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Performing Consumers: Global Capital and its Theatrical Seductions - Maurya Wickstrom
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Maurya Wickstrom:
Performing Consumers: Global Capital and its Theatrical Seductions - livre d'occasion

ISBN: 9780415339445

ID: 9780415339445

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatrepolitical developments in the United Statesrecent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Books, Business & Economics~~Consumer Behavior, Performing-Consumers~~Maurya-Wickstrom, 999999999, Performing Consumers: Global Capital and its Theatrical Seductions, Maurya Wickstrom, 0415339448, Taylor & Francis, , , , , Taylor & Francis

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Performing Consumers - Wickstrom, Maurya
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Wickstrom, Maurya:
Performing Consumers - nouveau livre

ISBN: 9780415339445

ID: 268680

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King ; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Business Business eBook, Taylor and Francis

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Performing Consumers - Wickstrom, Maurya
Livre non disponible
(*)
Wickstrom, Maurya:
Performing Consumers - nouveau livre

ISBN: 9780415339445

ID: 268680

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King ; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task. Business Business, Taylor and Francis

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Performing Consumers: Global Capital and Its Theatrical Seducitons - Wickstrom, Maurya
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Wickstrom, Maurya:
Performing Consumers: Global Capital and Its Theatrical Seducitons - edition reliée, livre de poche

2006, ISBN: 0415339448, Lieferbar binnen 4-6 Wochen Frais d'envoiVersandkostenfrei innerhalb der BRD

ID: 9780415339445

Internationaler Buchtitel. In englischer Sprache. Verlag: ROUTLEDGE CHAPMAN & HALL, 169 Seiten, L=220mm, B=146mm, H=15mm, Gew.=340gr, [GR: 17820 - HC/Wirtschaft/Allgemeines, Lexika, Geschichte], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas. Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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Performing Consumers - Maurya Wickstrom
Livre non disponible
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Maurya Wickstrom:
Performing Consumers - edition reliée, livre de poche

2006, ISBN: 9780415339445

ID: 6804727

Hardcover, Buch, [PU: Routledge]

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Détails sur le livre
Performing Consumers: Global Capital and Its Theatrical Seducitons

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

Informations détaillées sur le livre - Performing Consumers: Global Capital and Its Theatrical Seducitons


EAN (ISBN-13): 9780415339445
ISBN (ISBN-10): 0415339448
Version reliée
Date de parution: 2006
Editeur: ROUTLEDGE CHAPMAN & HALL
169 Pages
Poids: 0,340 kg
Langue: eng/Englisch

Livre dans la base de données depuis 23.10.2007 16:20:47
Livre trouvé récemment le 29.11.2017 12:07:41
ISBN/EAN: 0415339448

ISBN - Autres types d'écriture:
0-415-33944-8, 978-0-415-33944-5


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